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Last weekend, Orchard Road was a hive of activities; what with telecom rivals, StarHub and M1, on different sides of the road painting the town red - eh, I mean orange, green and white. Each was trying its best to exhort people to sign up for its services, enticing them with great discounts for phone purchases.
StarHub was celebrating the start of its entry into the local telecommunications market while M1 took the opportunity to rejoice in its anniversary. Balloons in the companies' corporate colours were given out. StarHub engaged international performers to provide entertainment along the Ngee Ann City side of the road. There were 18-foot-tall giant stilt-walkers dressed as puppets known as Pendragons who went around shaking hands with almost everyone they met. Freebies were also given out. Not to be outdone, M1 arranged for its customers all around the island to get a Burger King meal, complete with drink for only 50 cents. All they had to do was to produce their M1 phone at any Burger King outlet before ordering. The three-day offer ends tomorrow. It seemed the battle for the telecom market had just begun.
The biggest winners, I think, are all of us. With the liberalisation of the telecom market, competition has made it possible for us to buy phones cheaply, pay less for mobile phone calls (StarHub offers free incoming mobile calls all April) and even get 50% off normal IDD rates for IDD calls. (SingTel & StarHub) And, it's only the beginning! Have you "Made The Change Yet?"

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