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Source:
www.stb.gov.sg |
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Singapore Education To Hold
The Inaugural Annual Singapore Education Awards in March 2007 |
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The Singapore Tourism Board (STB) today (10
Nov 2006) announced the launch of the inaugural Singapore Education (SE)
Awards which will be held on 23 March 2007. |
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As the lead agency driving the promotion of
the Singapore Education brand, the Education Services division of the
STB is spearheading the Singapore Education (SE) Awards to recognise the
contributions made by exemplary individuals and organisations in the
industry, rally the industry players to improve their standards of
service and education excellence and raise public interest in promoting
education. |
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This award will enhance industry
collaboration and the exchange of ideas, while encouraging the industry
to promote the Singapore Education brand to overseas students. |
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Over the past 3 years, the education
industry has implemented a number of policies and schemes to strengthen
the quality of educational institutions and related services pertaining
to the provision of welfare services for international students. |
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Such schemes include the Singapore Quality
Class for Private Education Organisations (SQC-PEO), CaseTrust for
Education, AMCIS Homestay, Overseas Students¡¯ Association (OSA) and
Singapore Education (SE) Specialists (Please refer to Annex A). |
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The Singapore Education (SE) Awards aims to
acknowledge industry partners (both organisations and individuals) who
have helped to establish and support these schemes. They champion the
values articulated in the Singapore Education brand and deliver
enriching educational experiences to our visitors. |
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¡°The SE Awards enables us to further inspire
our industry partners who are integral to the success of the Singapore
Education brand. The Awards will increase their commitment to provide
the best of global learning in an inspiring and supportive environment,¡±
said Ms Magdalene Lee, Director, Education Services Division, Singapore
Tourism Board (STB). |
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The local education industry has rallied
behind the awards while lauding the move. Ms Elizabeth Yeak, Director,
EMC Education Services Pte Ltd, a Private Education Organisation, said:
¡°The SE Awards is a good award to identify the good programmes and to
motivate providers and local schools to plan interesting and innovative
programmes.¡± |
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The SE Awards will
consist of seven categories: |
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1) Best Education Event
organised by a Tourism Club School
2) Best Host for International Students Studying in Singapore (Organisation)
3) Best Enrichment Programme
4) ¡®Friend of International Students¡¯ Award
5) Best Media Coverage for Singapore Education
6) Best International Marketing Effort by an Education Institution
7) Best Singapore Education (SE) Specialist |
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The first four categories will be open for
public nomination, and the other three categories are closed nomination
categories which will be judged by authoritative representatives of the
industry as well as professionals in the relevant fields who are
equipped with the appropriate expertise. |
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The SE Awards is an instrumental component
of the Singapore Education Brand Campaign which was first launched in
India in August. |
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The campaign aims to engage the audience
directly and on a personal basis through the eyes and experiences of
international students studying in Singapore. It is hoped that their
positive experiences will encourage the target audience to aspire for a
similarly enriching and inspirational education in Singapore. |
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Phase II of the campaign will be rolled out
in key overseas markets such as Indonesia, Malaysia and Vietnam over the
next few months (Please see Annex B for information on the Singapore
Education Brand Campaign). |
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Members of the public as well as industry
players are welcome to nominate outstanding individuals and schools that
fall into any of the four open categories. |
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Nomination forms will be available from 13
November onwards at Singapore Visitors Centre, Singapore Education
Services Centre and the Singapore Tourism Board office located at
Tourism Court (Please see Annex C). |
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Online nominations will be available from 1
December to 31 December 2006 at
http://www.se-awards.sg.
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More..... (Annexes) |
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Source:
www.stb.gov.sg Media Release
10 Nov 2006 |
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FrontPage Edition: Mon 13 November 2006
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