|
|
|
STB Sets 2005 Targets - 8.9 Million
Visitors And S$10.4 Billion In Tourism Receipts |
|
|
The Singapore Tourism Board (STB) today (20 Jan
2005) announced its targets for 2005 – to attract 8.9 million visitors to
Singapore and generate S$10.4 billion in tourism receipts. |
|
The targets were announced by Guest-of-Honour, Mr
Lim Hng Kiang, Minister for Trade and Industry, at the STB’s industry
appreciation reception at Clarke Quay, to some 300 guests from the tourism
industry and the media. |
|
These targets represent a 6.9% and 8.3% increase
in visitor arrivals and tourism receipts respectively over the tourism
industry’s record performance in 2004. |
|
In January 2004, the STB announced its goal to
restore the tourism industry’s performance to 2002 pre-SARS levels. |
|
Last year, Singapore welcomed a record 8.3 million
visitors, close to 10% above the STB’s target of 7.6 million visitors,
achieving close to 36% over 2003’s arrivals and 10% increase over 2002’s
arrivals. |
|
The tourism industry generated an estimated S$9.6
billion in tourism receipts, about 10% above STB’s target of S$8.7 billion in
2004. The achievement of S$9.6 billion in receipts represents a 38% increase
over 2003’s receipt of S$6.9 billion, and 8.7% growth over 2002’s receipt of
S$8.8 billion. |
|
Singapore welcomed more than 6 million visitors
from Asia, accounting for 73% of total visitor arrivals in 2004. This
represents an increase of 38% over 2003 and 14% over 2002. Indonesia
(1,765,000 visitors), China (880,000), Japan (599,000), Australia (561,000)
and Malaysia (531,000) emerged as the top 5 markets last year, accounting for
about 52% of total visitor arrivals in 2004. China, India (471,000),
Indonesia, Thailand (342,000), the Philippines (246,000), and Australia also
hit a record high in arrivals for 2004. |
|
Indonesia and China remained Singapore’s two
largest visitor-generating markets, posting a 27% and 31% increase in arrivals
respectively over 2002. |
|
India, Singapore’s 6th largest visitor-generating
market posted a 25% growth compared to 2002, with 471,000 visitors last year.
Thailand (342,000 visitors) and the Philippines (246,000 visitors) are two
other Asian markets which posted strongest growth in 2004 over 2002, recording
30% and 26% increases in visitor arrivals respectively. |
|
Hotel room revenue in 2004 is estimated to reach
about S$1 billion, 1% improvement over 2002, and a 33.6% rise over 2003.
Hotels also enjoyed an average occupancy rate of 80.7% in 2004, 13.5% above
2003 and 6.3% increase over 2002. |
|
Said Mr Lim Neo Chian, STB’s Deputy Chairman and
Chief Executive: “The tourism sector’s robust performance in 2004 could not
have been achieved without the strong support of our local and international
industry partners. 2004 may have been a record year for tourism with Singapore
receiving a record of more than 8.3 million visitors, but we will not be
resting on our laurels. |
|
“We aim to do even better in 2005. Beyond visitor
numbers and tourism receipts, our key priorities for 2005 include driving
innovative product development and laying a strong foundation to move the
tourism sector closer to achieving the Tourism 2015 targets.” |
|
On 11 January 2005, STB unveiled Tourism 2015, its
vision for Singapore’s tourism industry over the next 10 years. The STB aims
to double visitor arrivals to 17 million, triple tourism receipts to S$30
billion and add 100,000 new jobs to the tourism industry by 2015. [For more
details, please see
Singapore tourism targeted to net S$30 billion by 2015] |
|
Source:
www.stb.gov.sg Press Release 20 Jan 2005 |
|
|
|
| |
| |
If you have an event or some news to share with our readers, send the details, including
picture(s), to us at editor@getforme.com |
|
We are now 7519 pages thick and growing. | |
Public Holidays
CHINESE NEW YEAR is the next public
holiday. It falls on 9 & 10 February 2005. |
|
Singapore Tourism Board aims for 8.9 million visitors in 2005
