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Visitors to
experience Singaporeans' favourite pastimes - Shopping & Eating -
Singapore style |
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Come 1 June 2004, visitors can
experience Singaporeans' passion for shopping and eating while discovering
tales and history of Singapore's popular tradesmen and food vendors on the
Singapore Tourism Board's (STB) specially designed "Uniquely Singapore
Shop & Eat Tours".
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Unlike the usual city tours, the
"Uniquely Singapore Shop & Eat Tours" will tell the story of the
city through the interesting tales of our retailers and food establishments.
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Designed to showcase trusted brand
names which have, for generations, won the hearts of Singaporeans with their
quality products and humble beginnings, the tours will take visitors off the
beaten path, for a glimpse into Singapore's way of life while enjoying the
best of local shopping and food - Singapore style.
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Visitors can sample authentic
local delights, such as kaya toast, roti prata and laksa, while loading their
shopping bags with jewellery, local food gifts, traditional Chinese medicine,
and Asiatic arts and crafts, all in the truly "Uniquely Singapore"
style.
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Visitors can choose to embark on
the "Ethnic
Trail" for a colourful journey into the history, lifestyle and unique
character of the ethnic enclaves of Chinatown, Little India and Kampong Glam;
or the "Heartland
Trail" for a taste of the microcosm of Singaporean life in the
heartlands of Toa Payoh and Holland Village, which offer value-for-money
shopping and eating.
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Scheduled for a timely launch in
the months of June and July - in conjunction with the Great Singapore Sale (GSS)
(28 May 2004 - 25 July 2004) and the Singapore Food Festival (SFF) (1 July
2004 - 31 July 2004) - the "Uniquely Singapore Shop & Eat Tours"
will be the first new tours to be developed by the STB this year.
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With a wide variety of good deals,
promotions and events taking place all over Singapore during this two-month
period, tour participants can further enjoy other shopping and food and
beverage (F&B) offerings at their own pace. The tours will also add a new
dimension to this year's GSS and SFF events, which are both moving into their
11th year.
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Based on a survey commissioned by
the STB in December 2003, out of 500 Singaporeans polled, more than 53%
indicated that they were most proud to show off Singapore's local food to
their visiting friends and relatives, while 29% of the respondents chose
shopping.
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In 2002, visitors' spending on shopping and
F&B ranked first and third, at more than S$2,860 million and S$698 million
respectively. These were about 53% and 13% of visitors' total expenditure in
2002 respectively.
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More.....
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STB to launch 'Uniquely Singapore Shop & Eat Tours'
