would be the tour for visitors who want to experience how
Singaporeans truly live.
The Heartland trail showcases the best local buys
and food, as well as how Singaporeans truly shop, eat and
look for the best bargains. Participants on the tour get
to mingle with local families as they go about their daily
this half-day tour, visitors will visit two local, yet
very different suburbs.
The first destination is one of Singapore’s first
and most bustling housing estates – Toa Payoh.
Built more than 30 years ago, this vibrant new town
offers excellent value-for-money shopping and local food.
It is also home to the Housing & Development
Board (HDB), the government agency tasked with developing
homes for more than 80% of the population.
next stop is the quaint and bohemian town of Holland
Village, which is lived in and well-patronised by
Singaporeans and expatriates alike.
This organic ‘village’ is renowned for its
excellent local & international food and eclectic
shops where one can find curios, antiques, furniture, art,
carpets, clothing & more – all with a unique Asian
half-day afternoon tour includes samplings of delectable
local fare & the opportunity to shop with the locals.
will be driven through Toa
Payoh, which was transformed from a swampy, farming
area into Singapore’s first self-contained “new
town” complete with schools, shops, housing developments
They will then visit the HDB
Gallery for an insight into the historical development
of housing in land-scarce Singapore and take a peek into
the future of public housing.
has always been a comfort food for Singaporeans.
Visitors will see how BreadTalk
has transformed the bakery industry with its imaginative
ingredients, creative names, and modern presentation. They
will also get to try the signature “Flosss” bun that started this transformation!
get to learn about traditional herbal remedies at Hockhua
The staff will even recommend the right herbal tea
that will refresh them and restore their balance and
are encouraged to experience how the locals live. Toa
Payoh Central contains an intriguing mix of old &
new shops, buildings and eateries. Visitors can do some
shopping of their own, or simply sit in the square, and
has evolved over the years into a vibrant town filled with
restaurants, shops, spas and bars that are crowded all day
and into the night.
Visitors will stop at the SAN
Katong Laksa eatery, a must-visit for those with a
craving for this dish of spicy seafood rice noodle that is
so unique to Singapore.
will walk through the bustling streets of Holland Village
to arrive at the Holland Road Shopping Centre, packed with shops selling ethnic
furniture, art, clothing and accessories.
They will drop by Lim’s
Arts & Living, which grew from a small curio shop
into a huge store that sells a staggering range of South
East Asian and Chinese merchandise from delicate
Vietnamese lacquerware to antique Tibetan chests.
Singapore Tourism Board Press Release 12 May 2004