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Source:
www.mda.gov.sg |
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MediaCorp Radio to be fined
$15,000 for breaching radio programme code |
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The Media Development Authority (MDA) has
informed MediaCorp Radio that it will be fined $15,000 for breaching the
Radio Programme Code when it broadcast exploitative and inappropriate
content in its programme ¡°No Bra Days with the Muttons¡± from 14 ¨C 16
March 2007. |
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MediaCorp Radio has contravened paragraphs
3.6 and 3.7 of the Code which state that: |
- "Broadcasters must exercise
sensitivity and avoid humour which offends against good taste and
decency¡± (para 3.6); and
- "The inclusion of sexual matters in
programmes must be defensible in context and presented with tact and
discretion. Sexually suggestive or lewd dialogue and innuendoes should
not be broadcast. Sexual stereotyping which can be hurtful and/or
demeaning must be avoided¡± (para 3.7).
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During the radio segments, contestants from
FHM magazine¡¯s ¡°Girls Next Door¡± contest were challenged to take off
their bras ¡®on air¡¯ in the shortest possible time, under their clothes.
MediaCorp subsequently postedup by YouTube. |
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MDA notes that the two DJs had made sexually
suggestive comments on how fast the bras were removed, as well as the
colour, design and cup size of the bras, and the size of the girls¡¯
breasts. The DJs had also commended several of the girls for being able
to remove their bras quickly and reminded them to pose for the camera
with their bras as videos of the segments would be posted online on
MediaCorp Radio¡¯s online platform, Podcast.sg. |
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As celebrity figures and role models, DJs
wield influence over young listeners, and hence, should conduct
themselves in a socially responsible manner. |
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MDA also finds that it is entirely
inappropriate for MediaCorp Radio to feature a contest organized in
conjunction with FHM, an adult-oriented magazine, on a youth-oriented
radio station over an extended period of three days. The broadcasting of
such a contest, requiring the removal of bras by young women, has a
negative influence on young impressionable listeners. |
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In addition to conducting its own
assessment, MDA referred the radio segment to the Programmes Advisory
Committee for English Programmes (PACE). Members of PACE found the DJs¡¯
remarks to be exploitative and inappropriate for broadcast over a
nationwide youth-oriented radio station. |
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MediaCorp Radio was served notice of
the fine on 30 May 2007. The broadcaster has 14 days upon receipt
of notice to either accept the fine or lodge an appeal to the
Minister of Information, Communication and the Arts, if it so
wishes. |
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Source:
www.mda.gov.sg News Release 4
Jun 2007 |
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Media Development Authority of
Singapore (MDA) |
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The Media Development Authority of
Singapore (MDA) was formed on 1 January 2003 to champion Media 21,
a blueprint to transform Singapore into a global media city. Media
21 seeks to create a vibrant media environment by establishing
Singapore as a media exchange, exporting Made-by-Singapore
content, internationalising local media companies, nurturing local
media talent and developing digital media. |
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MDA also performs a regulatory
function in managing content to protect core values and safeguard
consumer interests . More information on MDA can be found on
http://www.mda.gov.sg. |
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FrontPage Edition: Tue 5 June 2007
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