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Singapore Airlines today (17 Oct 2006)
launched its latest suite of cabin products that is set to be the new
industry benchmark for premium air travel. |
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Designed to deliver the most luxurious and
stylish travel experiences, the suite of products and services include
new Singapore Airlines First, Business and Economy Class seats, the next
generation KrisWorld inflight entertainment system and an enhanced
service delivery. |
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"This is by far our most important and
comprehensive product and service development programme. Our customers¡¯
involvement was key to the entire process. From initial
conceptualisation to design review and prototype testing, the feedback
and comments from our frequent flyers have given us invaluable insight
to what customers want and perceive to be the inflight experience of the
future," said Bey Soo Khiang, Singapore Airlines Senior Executive Vice
President, Operations and Services. |
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"What we are introducing today is a suite of
products that meets, if not exceeds the expectations of the increasingly
sophisticated world traveller. It promises to deliver improvements to
all aspects of the customer¡¯s flying experience across all three
classes." |
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"This reaffirms our commitment to provide
customers with the very best inflight experience through continuous
advancement in product innovation and service excellence," added Mr Bey. |
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The US$360 million product and service
development programme marks the completion of an extensive four-year
project, and is timed to coincide with the carrier's fleet expansion
plan that will see the Boeing 777-300ER (extended range) and the Airbus
A380 join the fleet. |
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Customers travelling on Singapore Airlines'
new B777-300ER services from this December, between Singapore and Paris,
and subsequently Zurich, will be the first to experience these new
products. |
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Singapore Airlines is scheduled to take
delivery of its first B777-300ER in November 2006. The Airline has 19
B777-300ERs on firm order, 10 of which will enter service by the middle
of 2007. |
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The Airbus A380 aircraft, of which
Singapore Airlines will be the first to fly, will also feature
variations of some of these products when it enters service. |
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First Class |
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Singapore Airlines' new First Class
offers the world¡¯s finest travelling experience. The spacious
premium cabin distinguishes itself with just eight stately seats
on the B777-300ER, offering each First Class customer complete
privacy and enhanced attention from the cabin crew. |
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Upholstered in leather, the new seat
at 35-inches in width, is the most spacious first class product
ever to be introduced by a commercial airline. |
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Its unique design offers our premium
customers the flexibility to use the seat as a daybed for
lounging, reading and entertainment in their preferred seating or
lounging postures as they would at home. By night, it converts
into a full-sized flat bed that offers the customers the choice of
resting in their natural sleeping position. |
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The new First Class seat is also the
ultimate platform to enjoy the exceptional functionalities of
KrisWorld inflight entertainment system, offering a sleek 23-inch
LCD screen with a business panel equipped with USB ports and
in-seat power supply, as well as new active noise reduction
headsets. |
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Other exclusive features of this
superbly designed all-round product include a private vanity area,
an easy to use sliding table that is also adjustable for height,
as well as large in-seat stowage space, all complemented by
furnishings and amenities designed by fashion house, Givenchy. |
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The First Class dining service,
exclusively designed by Singapore Airlines' panel of renowned
chefs and wine experts, has also been further refined. Besides
having complete flexibility as to when to dine, First Class
customers can select from a revamped menu, presented with a daily
chef's recommendation. |
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Business Class |
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A stylish combination of enhanced
personal space, functionality and leading-edge innovation, the new
Singapore Airlines Business Class seat detracts from the norm. |
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It is the world's widest business
class product. Measuring 30-inches, the new Singapore Airlines
Business Class seat is a full-flat product that is almost 50
percent wider than most products currently offered in this class. |
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Seats are arranged in a forward
facing, four-abreast (1-2-1) configuration that offers all
customers direct access to the aisle. Every seat also has a fixed
back shell that extends to the sides for enhanced privacy. |
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The innovative design of the seat
allows it to be transformed into the largest full-flat Business
Class bed in the sky to provide enhanced comfort not only when
sleeping but also for lounging. |
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Other enhanced features include a
15.4-inch LCD monitor fully equipped with USB ports and in-seat
power, exclusively designed bedding and dining-ware by Givenchy,
enlarged dining table that is adjustable for height as well as
trolley bag stowage under the seat. |
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Economy Class |
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The new Singapore Airlines Economy
Class seat offers greater comfort to all customers. Using the
latest designs and built in line with customer requirements, the
new seats provide even more personal space and legroom. |
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Each seat also comes with a larger
10.6-inch monitor to access KrisWorld, the carrier¡¯s renowned
inflight entertainment system. USB ports are also available at
each seat to allow customers to access the enhanced
functionalities of the new entertainment system. |
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Other smart features include the
installation of the handset on the seatback for easier reach, a
non-intrusive reading light installed underneath the seatback
screen, and in-seat power supply. |
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KrisWorld Inflight Entertainment
System |
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This next generation KrisWorld offers
over 1000 on-demand options that includes movies, TV programmes,
interactive games, audio CDs and programming, as well as a variety
of learning applications, allowing customers to make the most of
their time onboard the aircraft. |
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In addition, it also makes available a
comprehensive suite of office tools that includes spreadsheet,
presentation and word processing on each personal KrisWorld
system. The programme, powered by Sun Microsystems¡¯ StarOffice
Productivity Suite, supports most file formats. |
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Powered by the latest eX2™ inflight
entertainment system, KrisWorld is one of the most dynamic and
versatile inflight entertainment system available today. |
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KrisWorld also features larger,
high-resolution screens across all three classes, sleek and
compact handsets with intuitive controls, external USB ports in
every seat, as well as new active noise reduction headsets for
First and Business Class customers. |
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Singapore Airlines is the first in the
world to launch the eX2™ inflight entertainment system |
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More..... (Factsheet) |
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Source:
www.singaporeair.com
News Release 17 Oct 2006 |
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FrontPage Edition: Fri 20 October 2006
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