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Source:
www.stb.gov.sg |
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Listen Live To Boost Singapore's
Destination Profile With Strong Brand Exposure Worldwide |
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30 Sep & 1 Oct 2005 |
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The first ever Listen Live concert, which will be
held in Singapore on 30 September and 1 October 2005, will boost Singapore¡¯s
destination profile, with strong worldwide exposure of the Uniquely Singapore
brand and the many unique aspects of Singapore. |
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To be held at the National Stadium, Listen Live
will arguably be the largest ever entertainment and global fundraising event
not only in Singapore, but Southeast Asia as well. |
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To be broadcast internationally on prime-time
terrestrial TV and radio, the two-day Live concert is expected to give
Singapore airtime exposure of about S$166 million (USD100 million). |
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Staging the concert in Singapore will pump some
S$30 million (USD18 million) into the Singapore economy. Singapore Tourism
Board intends to attract from overseas more than 25% of the expected 80,000
spectators at the Stadium. World dignitaries, heads of states and royalty are
also expected at the event. |
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The Listen Live concert is the pinnacle of the
Listen global media campaign, organized by UK-based Tribute Third Millennium
Pte Ltd, aimed at getting worldwide audiences to listen to the needs of the
world's most disadvantaged children. |
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The four-month campaign aims to raise more than
S$150 million (USD 92 million) for underprivileged children worldwide.
Audiences will be able to see and hear celebrities like Goldie Hawn, Jessica
Lange, Brooke Shields, Kurt Russell, and Susan Sarandon as they travel around
the world to listen to testimonies of some of these children as they relate
their plight. |
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The global fundraising campaign culminates with
the worldwide broadcast of Listen Live in Singapore, featuring some 40
renowned Western and Asian artistes. The two-night concert will each last six
hours, from 7pm to 1am, and each night will feature solo performances and
unique collaborations of the different artistes. |
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Mr Lim Neo Chian, Deputy Chairman and Chief
Executive, Singapore Tourism Board said: ¡°Hosting a major international event
like Listen Live will contribute significantly to raising Singapore¡¯s profile
among visitors from all over the world and strengthening Singapore¡¯s position
as the events capital of Asia. Besides bringing a unique entertainment
experience to our visitors, STB's effort to bring Listen to Singapore also
spotlights a dimension of tourism which many are not familiar with. Tourism is
not just about driving visitor arrivals and increasing tourism receipts, it's
also about building people to people bonds, strengthening cultural
understanding, and helping those in need. Through Listen Live, we hope to get
everyone to reach out and make a difference to the lives of the world¡¯s
underprivileged children.¡± |
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90% of the funds collected from Listen Live 2005
will go to long-term developmental projects and programmes that will aid the
world¡¯s most disadvantaged children. In addition, a certain portion will be
channeled specifically towards benefiting children affected by last year¡¯s
tsunami. |
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No more than 10% of the funds will be spent on
auditing and administrative activities that will allow Listen Charity to
report back to all donors on how their monies have been spent. |
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Other activities tied to the Listen campaign
include a music CD recorded by top musicians for worldwide release, stories
written by major writers about listening to children, artworks by top visual
artistes that will be put for auction, and short films that will focus on
children. |
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Mr Tony Hollingsworth, Chief Executive Officer of
Tribute said, ¡°With Singapore¡¯s strong record of hosting international events,
its world class infrastructure, state-of-the-art facilities and its unique
blend of modern world and rich cultures, there¡¯s no better place to hold
Listen¡¯s inaugural live concert than in Singapore. Tribute has produced some
of the world¡¯s largest entertainment broadcasts, including the Nelson Mandela
70th Birthday Tribute and the marking of the fall of the Berlin Wall. Viewers
can thus be assured of high quality performances from the staging, to the show
content, and artistes line up.¡± |
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Ms Gina Lim-Singham, Vice President Marketing
Communications and Development, Singapore Airlines said, ¡°Singapore Airlines
is proud to lend the support of our extensive global network and fly Listen
Campaign¡¯s stars, dignitaries and artistes around the world as they listen to
the disadvantaged children. Through Listen, we hope to do our part of
increasing global awareness of the plight of less fortunate children. We are
not forgetting local and overseas concert lovers who want to do their part by
attending the fund-raising concert. Special ticket and travel packages are
available through our extensive local and global marketing channels to ensure
visitors have access to the excitement and experience of a live mega charity
concert.¡± |
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Singapore Tourism Board is the main sponsor of
Listen Campaign and host of Listen Live. Singapore Airlines is the official
airline flying the stars around the world allowing them to listen to
disadvantaged children and flying them all into Singapore for Listen Live. |
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Details about the other film stars and music
artistes that will be performing at Listen Live will be announced in the next
few weeks. Please refer to Annex for information on tickets for Listen Live.
For more information on Listen, please visit the Listen Campaign website at
http://www.listencharity.org/.
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More..... |
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Joint Media Release by STB, SIA
& Tribute |
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Source:
Singapore Tourism Board Press
Release 8 Jun 2005 |
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Subsequent Release: |
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Listen Live, the charity entertainment event
scheduled for 30 September and 1 October in Singapore has been postponed
to April 2006 in response to requests from broadcasters around the
world. Making this announcement today the producers, Tribute, said the
postponement would enable broadcasters to give the Listen Campaign and
Listen Live a more prominent emphasis in their schedules. |
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Mr. Tony Hollingsworth, executive producer
of Listen Live said: ¡°Listen has received strong support from
broadcasters who want to assist the Listen Campaign to raise money for
disadvantaged children worldwide. We¡¯ve received many requests to
postpone the global broadcast to April 2006 to allow them to fully
mobilise their stations in support of the Campaign.¡± |
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Tribute and Singapore Tourism Board have
agreed to a postponement. The planning, marketing and logistics for the
new date for Listen Live concert are now underway. |
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Mr. Lim Neo Chian, CEO and Deputy Chairman
of Singapore Tourism Board said: ¡°Listen remains an excellent platform
to raise Singapore's destination profile, showcase the many unique
aspects of Singapore to a global audience as well as raise funds for
underprivileged children all over the world. In agreeing to the
postponement of the event, the STB took into account the potential
benefits of more donations being collected for the charities involved
and a stronger international brand exposure for Singapore as positive
outcomes that favour this decision. STB will continue to offer the
necessary support and assistance to make this charity event a success.¡± |
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Tribute has arranged for the immediate
refund of all tickets purchased for the 30 September and 1 October
events. Ticket holders should apply directly to TicketCharge for refunds
from Tuesday, 23 August 2005. |
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Joint Media Release by Tribute and the
STB |
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19 Aug 2005 |
Listen Live Concert to be held at National Stadium
