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To reduce e-mail spam1
in Singapore, the Infocomm Development Authority of Singapore (IDA) has worked
closely with the three major Internet Service Providers, Consumer Association
of Singapore (CASE), Direct Marketing Association of Singapore (DMAS),
Singapore Business Federation (SBF) and Singapore infocomm Technology
Federation (SiTF) to introduce a multi-pronged approach to tackle e-mail spam.
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The various anti-spam measures
developed aim to protect the interests of e-mail users from the impact of
e-mail spam.
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Spam is a complex, multi-faceted
issue and there is no single solution against spam. Therefore, a multi-pronged
policy approach is required to address spam related concerns from e-mail
users.
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This includes public education
(including the use of appropriate technology measures), industry
self-regulation, anti-spam legislation and international cooperation. The
multi-pronged approach serves as a concerted effort by the public and private
sectors to address the issues and curb spam in Singapore.
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The specific initiatives under
each approach are:
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(A) Public Education
Public education on measures that end-users can take forms a vital backbone in
reducing e-mail spam in Singapore. This is because end-user measures are the
first line of defence against e-mail spam, as most spam comes from overseas.
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According to IDA's survey on
unsolicited e-mails in 20032, 42% of e-mail users in Singapore are
unaware of how they can protect their e-mails against spam. Public education
programmes are therefore important and the following initiatives adopted
include:
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(i) National Anti-Spam Website
An anti-spam website, named the "Singapore Anti-Spam Resource Centre"
(www.antispam.org.sg), has been
launched today to provide a central anti-spam repository for the public and
industry. This website jointly developed by IDA, Pacific Internet, SingNet,
StarHub, CASE, DMAS, SBF and SiTF will provide visitors with general
information about spam and resources for combating spam for both individuals
and organisations.
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(ii) IDA Anti-spam Awareness Drive
As part of e-Celebrations campaign this year, IDA will include information on
spam prevention through its e-lifestyle public education efforts. Public
education on anti-spam measures will be incorporated into the National IT
Literacy Programme and Infocomm Security Awareness Programme.
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In addition, public seminars and
workshops will be organised and marketing collaterals will be developed to
educate the public on the steps that they can take to protect themselves from
spam. This includes promoting public awareness on the anti-spam technologies
available to reduce e-mail spam. IDA will also work with business associations
to educate the business community on the proper rules of marketing via e-mail.
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(iii) SiTF Anti-spam Initiative
To increase awareness of e-mail spam prevention among the public, the SiTF
launched an anti-spam promotion today to fight e-mail spam in Singapore.
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As part of this promotion, members
of SiTF Security Chapter including Brightmail, Computer Associates, Network
Associates Software, Sophos, Symantec and Ufinity are offering free trial of
anti-spam software from 30-90 days to allow e-mail users to try and identify
suitable software solutions that meet their needs.
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In addition, SiTF will also be organising an anti-spam
forum in June to educate the public on the impact of spam. The forum supported
by IDA will also serve to explore potential ways of tackling the spam problem
in Singapore.
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More.....
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