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MediaCorp Radio launches LUSH 99.5FM as the latest
addition to its stable of stations . The new station will commence programme
transmission 995 minutes before 2005, at 7.25am on 31 December 2004. |
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LUSH 99.5FM is a trendsetting radio station
focused on luxurious music and sounds, showcasing a rich mix of new age
contemporary music such as Chill-Out, Urban Lounge and Nu-Jazz. Featuring the
latest news in music and arts, the station targets listeners aged from 25 to
40 years old who are keen on arts, wellness and travel. |
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The station will operate 19 hours a day from 7am
to 2am. Test transmission for the station commenced on 27 November 2004. |
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The personalities behind the station include
industry names such as Chris Ho and Vivien Tan. A familiar radio deejay, music
reviewer and singer, Chris Ho deejayed on Perfect Ten 98.7FM and was named
Most Outstanding Asia-Pacific radio personality by the Australasian
Broadcasting Arts & Sciences in 1987. Chris Ho will anchor mornings on LUSH
99.5FM, giving music lovers something to wake up to each morning. |
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Cruising along with listeners in the evenings is
Vivien Tan, best remembered for co-presenting the local entertainment
lifestyle TV show, “Show Buzz”. Vivien has also been a face synonymous with
channel [v], after spending a year with the TV channel as a VJ. Having fronted
“Star Asia Travel” - an Asia-wide travel program, Vivien is more than familiar
with the lifestyles of fine living and will host evenings on LUSH 99.5FM. |
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Radio personality and Deputy General Manager of
English Programming at MediaCorp Radio - Bernard Lim will head Programming for
the station, while Creative and Music direction will be under the baton of
Andrew Crothers and Jeremy Phua respectively. |
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According to Bernard, “We've seen a rising trend
in listeners who enjoy the music selection of LUSH 99.5FM and we are happy
with the encouraging response from them during the test transmission. The new
station has given us an opportunity to feature more lifestyle programming
content, catering to listeners who are always on the pulse for sexy, sensual
and smooth sounds. The radio tower has a penthouse suite and 995 is the number
on the door.” |
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So remember to tune in to LUSH 99.5FM for a taste
of lavish listening. |
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Source:
www.lush.com.sg Announcement 31 Dec 2004 |
MediaCorp Radio launches Lush 99.5FM today
