|
STB’s targets for
2015 are given in the following table:
Table A: 2015 Targets
|
Indicator |
2004 |
2015 Target |
| Tourism Receipts (S$ billion) |
10 |
30 |
| Visitors Arrivals (million) |
8 |
17 |
| Tourism Employment |
150,000 |
250,000 |
To achieve these targets, the Board will focus its efforts to
achieve leadership positions in key customer segments, including
BTMICE (Business Travel, Meetings, Incentives,
Conventions and Exhibitions), Leisure (for
example families) and Services (Education and
Healthcare).
The STB will continue to enhance the existing
tourism experiences that Singapore offers, and will develop new
iconic offerings to cater to specific customer segments such as
families. These could possibly include developing a world-class
entertainment centre, family-themed attractions, nature-based
clusters and lifestyle offerings such as the remaking of Orchard
Road into one of the world’s greatest shopping streets. The STB
will also continue to attract iconic events that will drive
international visitor traffic and help position Singapore as the
top-of-mind destination for key customer segments; previous
events include the Indian International Film Academy Awards, and
future events in the pipeline include ITMA Asia – The 2nd Asian
International Exhibition of Textile Machinery and the 117th
International Olympics Committee Session in 2005, and the Annual
Meetings of the International Monetary Fund and the World Bank
Group in 2006.
S$2 BILLION TOURISM DEVELOPMENT FUND
As part of the Government’s commitment to
grow the tourism sector, a S$2 billion Tourism Development Fund
(TDF) has been set up to support initiatives in these four
areas: -
(a) Infrastructure Development:
Developing critical infrastructure to support tourism growth
(b) Capability Development: Enhancing the capability of
Singapore-based travel and tourism players as well as attracting
world class travel and tourism businesses and organizations to
set up in Singapore
(c) Anchoring Iconic/Major Events: Attracting iconic or
mega events that will highlight Singapore as a premier
destination for Leisure, Business and Services customer segments
(d) Product Development: Developing strategic tourism
products
Utilisation of the TDF will be based upon
careful evaluation of each project’s ability to contribute to
2015 targets and its commercial viability.
Mr Lim Hng Kiang said: “We have performed
well in 2004, in view of the challenging and dynamic operating
environment. Going forward, we have set ambitious long-term
growth targets to achieve by 2015.
“Achieving these targets cannot be the effort
of a single government agency or organisation. It would require
government investment to create a pro-business environment.
This S$2 billion fund will act to support, incentivise and
catalyse private sector initiatives. It would then require
significant private sector leadership to build on our
capabilities and products. I am confident that with the
combined effort of the STB, the travel industry, and other
government partners, we will achieve our goal of strengthening
tourism as a key pillar of Singapore’s economy.”
Source:
Singapore Tourism Board Press Release
13 Jan 2005 |
Previous FrontPage Edition 13 Jan
2005
