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Source:
www.sph.com.sg
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The new 91.3 gets set to
shake up Singapore radio Featuring Star Deejays Joe Augustin,
Hubert Tang, Petrina Kow and Suzanne Walker |
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A brand new name, a brand new format, and a
lineup that boasts many of the biggest names in Singapore radio from the
past decade 每 the new Radio 91.3 is set to take Singapore radio by
storm. |
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Not just ear candy but food for thought,
too |
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Tired of radio that＊s all fluff and no
substance? Sick of radio that＊s all talk and no music 每 or all music and
no talk (at least no intelligent talk)? Well, listen up 每 to the new
Radio 91.3. Finally, here＊s an English language radio station that
promises not just ear candy but food for thought, too. |
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The best of the best of radio＊s veterans |
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The brand new Radio 91.3 brings you an
exciting lineup of radio veterans unrivalled by any other radio station
in Singapore with Joe Augustin, Petrina Kow, Suzanne Walker and Hubert
Tang. |
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The new programme team will be led by
Hubert, who joins the station in mid-August. He brings with him 15 years
of broadcast experience at MediaCorp Radio, both as a producer-presenter
and music programmer. |
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A great radio station is not just a mix of
music, but a mix of people. The names speak for themselves. |
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"I'm looking forward to a hot and spicy
threesome,§ says Jane Boey with a provocative pout. |
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"It's like going out on a hot blind
date with a rich girl from a nice family,§ claims Joe Augustin,
cryptically. |
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"My vision for Radio 91.3? The
future＊s so bright, I gotta wear shades,§ adds Hubert Tang. |
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Petrina Kow quips, ※Radio's like a
Brazilian wax. You always know when it's time to go back." |
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"It's like having a new boyfriend and
falling in love all over again," says Suzanne Walker, aka the Love
Goddess. |
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A new 'old' style of radio
programming |
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Radio 91.3 intends to go back to
basics 每 back to what made radio special. It aims to build lasting
bonds between presenters and listeners, and establish meaningful
relationships. Disarmingly simple and 'aw-shucks' touching as it
may sound, this is radio that 'wants to be your friend'. And in
this fast-paced dog-eat-dog world, who couldn't do with an extra
friend? |
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As friends do, it will tip you off
first to the best deals, the hottest trends, and the coolest
must-have things in town 每 even if it doesn＊t sell them. This is
radio with your best interests at heart. |
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Poised between a talk station and a
music station, it aims to stimulate the intellect as well as stir
the emotions. It won＊t shy away from sensitive issues and sidestep
delicate topics but address them straight out. Controversy?
Debate? Passionate opinions and highly personal views? Expect all
of the above and more from 91.3. |
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A balanced blend of classic and
current hits |
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Rest assured that Radio 91.3 is not
all talk. Expect a smattering of the classics you grew up with,
and surrender blissfully to that wave of nostalgia that washes
over you when a fond, familiar song wakens a sleeping memory...
However, classic hits are carefully balanced by current ones.
Essentially, it's a pleasing blend of music to enhance your
lifestyle, presented by polished, likeable and well-informed
deejays who know their stuff 每 and their music 每 inside out. |
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For anyone with a head and a heart |
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So who＊s 91.3 talking to? Officially,
it＊s not for kids. Nor is it for old fogies. But age is just a
number after all, and to put the target listenership at, say, 25 每
45 would be doing a disservice to the ＆mature-for-their-years＊ and
the young-at-heart. Suffice to say that this station is talking
to, not at 每 make that talking with 每 anyone who has a heart (hey,
isn＊t there a song that goes something like that?) and a head. |
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In other words, 91.3 is a station that
sounds a lot like you. |
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More..... (Highlights & Biographies) |
Issued by Singapore Press Holdings
Limited
Co. Regn. No: 198402868E |
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Source:
www.sph.com.sg Press Release
14 Jul 2006 |
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FrontPage Edition: Mon 17 July 2006
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