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Source:
www.stb.gov.sg |
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Singapore Welcomes its Nine
Millionth Visitor |
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Visitor arrivals so far this
year exceeds last year¡¯s record of 8.94 million visitors |
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With just under a month to the end of
2006, Singapore records its nine millionth visitor, surpassing
last year¡¯s record arrivals of 8.9 million visitors. |
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Dr Vladykina Elena from Russia became
the first person to reach the nine millionth milestone today when
she landed at Singapore Changi Airport this morning. She received
a rousing welcome from the Singapore Tourism Board (STB) at a
ceremony held at Changi Airport¡¯s Terminal 2 Arrival Hall. |
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Dr Vladykina 29, was travelling with
her husband Dr Vladykin Alexey 32, and friends, Mr Molyukov Alexei
33 and his nine year old son Molyukov Konstantin to Singapore for
a holiday. |
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They were warmly received at the
airport by Dr Chan Tat Hon, STB¡¯s Assistant Chief Executive
(Leisure), and were led on stage by a colourful entourage of
ethnic dancers and drummers personifying Singapore¡¯s unique blend
of the modern world and rich cultures. |
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Singapore¡¯s nine millionth visitor has
won over S$35,000 worth of exciting prizes including complimentary
stays at The Fullerton Hotel Singapore, The Sentosa Resort and
Spa, The Raffles Hotel, and a luxury cruise onboard the SuperStar
Gemini, as well as personalised guided tours customised to suit
her interests. |
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She can also look forward to indulgent
spa treatments at Spa Botanica, a health screening package by The
Raffles Medical Group, a beauty package by Imedeen in addition to
shopping vouchers from RAOUL, Audio House, Robinsons, Massimo
Dutti and Zara. Dr Vladykina and her companions will also depart
Singapore in style through the exclusive JetQuay CIP Terminal. |
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Prizes for the nine millionth visitor,
including two business-class return tickets to Singapore can be
enjoyed anytime in 2007. In commemoration of this milestone,
replicas of Vanda Miss Joaquim, Singapore's national flower
encapsulated in 24K gold were also presented to Dr Vladykina. |
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When asked about being Singapore¡¯s
nine millionth visitor, Dr Vladykina said "I am very excited and
still in shock, this is so unbelievable! I have very fond memories
of Singapore as I lived here for three years, fifteen years ago. I
look forward to tasting the local cuisine, visiting attractions
and enjoying the prizes I have won." |
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Commenting on Singapore's latest
record breaking achievement, Dr Chan said "In 1995, we received
more than seven million visitors for the first time. It took us
almost ten years to cross the eight million mark in 2004, and now
in just two years, we are crossing the historic milestone of nine
million visitors. |
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"We are seeing strong growth momentum
for the whole tourism sector. On top of crossing this nine million
visitorship mark, the hotel occupancy rates, average room rates
and total tourism spend are also seeing record highs. We achieved
average occupancy rates of 85% and average room rate of $164 for
the first ten months of 2006, which are the highest ever for the
last ten years. We are also on track to achieve our 2006 tourism
receipts target of $12 billion, another all time record high. |
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"Riding on this strong momentum, STB
intends to step up our efforts to grow our existing key markets as
well to aggressively penetrate new markets and customer segments.
On the product development front, STB will ride on this growing
interest from investors both locally and globally to encourage and
catalyse more investments in exciting tourism products." |
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The Uniquely Singapore branding
strategy has been successful in raising destination awareness and
attracting visitors. |
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Singapore was recently recognised
among the top two destinations for nightlife, dining and shopping
in FutureBrand¡¯s Global Country Brands Index (CBI) Study. |
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In addition, Singapore also made it
within the list of top 10 country brands in seven other categories
such as resort/lodging options, families, shopping, value for
money, safety, business, easiest to do business in and
conferences. |
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About Singapore Tourism Board |
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The Singapore Tourism Board (STB) is
an economic development agency for one of Singapore¡¯s key service
sectors ¨C tourism. |
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The mission of the Board is to develop
and champion tourism, so as to build the sector into a key driver
of economic growth for Singapore. |
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The STB aims to differentiate and
market Singapore as a memorable destination through the
proliferation of the destination brand ¡°Uniquely Singapore¡±. For
more information, please visit
www.stb.com.sg |
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Source:
www.stb.gov.sg Media Release 6
Dec 2006 |
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Related Article: |
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Singapore welcomes 8 millionth visitor |
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FrontPage Edition: Fri 8 December 2006
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