• Older respondents aged 25-29 had lower ownership rates for portable music devices than the younger respondents.

• For portable music devices and portable game consoles, the ownership rate decreased as age increased. For PDAs, the opposite could be seen, the ownership rate increased as age increased.

• 37% of respondents owned 2 out of 5 types of gadgets, followed by 31% who owned 3 out of 5. 2% of respondents owned all 5 types of gadgets.

• The overall mean for the types of gadgets owned by the respondents was 2.38.

• Male respondents have a higher mean than the female respondents, 2.43 as opposed to 2.33.

• The younger the respondents, the higher the mean number of types of gadgets owned. The mean for the 15-19 age group was 2.49 as opposed to 2.35 and 2.31 respectively for the 20-24 and 25-29 age group.

• Across all 5 types of gadgets, the majority of respondents bought their own gadgets.

• Across all 5 types of gadgets, price emerged as the most important factor respondents considered when purchasing their gadgets.

• The top 4 sources of information on portable gadgets were:
1. Advertisements (64%)
2. Friends (63%)
3. Internet (51%)
4. Magazines (51%)

• Out of the 795 respondents who owned handphones, Nokia had the highest share at 56% while Samsung and Sony-Ericsson tied for second place at 16% each.

• Top 3 functions used most regularly:
1. SMS (99%)
2. Making voice calls (61%)
3. Taking pictures (58%).

• Top 5 must-have functions of handphones:
1. SMS feature (92%)
2. Still camera feature (59%)
3. MMS feature (56%)
4. Video camera feature (42%)
5. Play MP3 music (39%)

• Respondents were asked how they would usually react when they receive a call in a social gathering. 51% of the 795 respondents would pick up the call in front of their friends and family while 45% would go to a quiet corner to answer their call. 4% would not pick up the call.

• 6% of the respondents owned a 3G phone.

• Amongst the respondents who owned a 3G phone, Nokia was the most popular brand.

• Amongst these same respondents, the top 3G service provider was Singtel.

• Top 2 factors considered by respondents when they purchased their 3G phones were:
1. 3G phones looked more attractive than 2G or 2.5G phones.
2. Friends had 3G phones.

• The most popular use of a 3G phone was using it to access entertainment content.

• The 754 respondents who did not own a 3G phone were asked to tick all the relevant reasons why they did not own a 3G phone. 57% said that it was because it was too expensive, 49% said that they did not need 3G functions and 43% said that they did not have many friends with 3G phones.

• Out of a total of 504 respondents who owned portable music devices, Creative had the highest share at 37% followed by Sony (32%) and Apple (26 %).

• 79% of these respondents owned a MP3 player.

• Of the 504 respondents who owned portable music devices, 40% of them used their portable music device 1 to 2 hours per day while 28% of the respondents used it for 3-4 hours.

• These 504 respondents were asked to tick all the relevant options of when they used their portable music device from a list of given options. 91% of these respondents listened to their portable music device when traveling while 55% of them listened when studying or working alone.

• These respondents got their main source of music by downloading them from the Internet (44%).

• 12% of respondents who owned portable music devices knew what Podcasting was.

• Out of a total of 371 respondents who owned digital cameras, Canon held the highest share at 33% followed by Sony (17%) and Olympus (17%).

• 36% of these 371 respondents used their digital camera on a weekly basis. They usually used their digital cameras for casual photo shoots (64%).

• 52% of these respondents used their cameras to take self-portraits.

• 66% of these respondents posted their digital photographs on the Internet.

• Out of a total of 147 respondents who owned portable game consoles, Nintendo held the highest share at 79% followed by Sony (27%) and Nokia (11%).

• 51% of these respondents spent less than an hour gaming a day while 33% spent 1-3 hours gaming a day.

• 30% of these respondents played multi-player games using their portable game consoles.

• The majority of these respondents (44%) bought new games for their portable gaming consoles on a yearly basis.

• The majority of these respondents (54%) got the latest information about new games based on recommendations from their friends.
　

• Out of a total of 91 respondents who owned PDAs, Palm held the highest share at 35% followed by O2 (28%) and HP (21%).

• 40% of respondents’ PDAs came equipped with phone functions.

• The 3 most widely used functions of PDAs are:
1. Scheduling/Calendar (71%)
2. Email (36%)
3. Note-taking (32%)

• 75% of all the 800 respondents indicated that they would prefer a converged gadget as opposed to having different gadgets for different functions.

• Respondents were asked to choose one item that they would not be able to live without from a list that included the handphone, PC, TV, portable music device, PDA, portable game console and digital camera. 78% of all the 800 respondents indicated that they could not live without their handphone.

Source: www.sp.edu.sg School of Business 3 Feb 2006