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Source:
www.singtel.com |
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SingTel to revolutionise home
entertainment with the launch of mio TV |
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Most flexible digital pay TV service in Singapore |
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- The
latest movies, first on TV |
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Biggest HD content suite in Singapore |
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Brings choice and value to the market |
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Singapore Telecommunications Limited, (SingTel)
today (20 Jul 2007) announced the launch of its much-anticipated pay TV
service. |
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Named mio TV, the offering will
revolutionise the way Singapore watches TV. |
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Unlike other services which require
customers to be tied to programme schedules and rigid basic tier
packages, mio TV allows subscribers full flexibility to watch what
they want, when they want. |
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"The next generation of television
watching has arrived,¡± said Mr Allen Lew, CEO Singapore.
¡°Customers have been calling for choice and flexibility in the pay
TV market and now they have it." |
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It¡¯s like having the convenience
of a digital video store in your home! |
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mio TV boasts several ¡®world firsts¡¯
with its content partner tie-ups and will have the largest range
of Video on Demand titles on any Singaporean television platform. |
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Featuring blockbuster movies from
major Hollywood movie studios including Sony Pictures
Entertainment, Twentieth Century Fox and Disney, mio TV brings TV
entertainment to the next level. |
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mio TV allows customers to search for
content by genre, by title or by actor¡¯s name. Viewers simply
click on the title and the movie starts playing immediately. |
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Said Mr Allen Lew, "Singaporeans lead
extremely hectic lifestyles. Our customers tell us that they are
often disappointed with linear movie channels because their
lifestyles sometimes do not allow them to get home in time for
their favourite movies. By allowing customers to be able to click
and play their movies anytime, mio TV ensures that will never have
to happen again". |
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In addition, SingTel has successfully
inked an unprecedented output deal with Sony Pictures Television
International that brings viewers Sony¡¯s upcoming slate of feature
films at the same time as the DVD release and before they are seen
anywhere else on TV. The deal also includes key titles from Sony¡¯s
extensive catalogue of feature films. |
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Singapore¡¯s largest suite of HD
content |
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High Definition (HD) fans will no
doubt be wowed by mio TV¡¯s extensive range of HD content, ranging
from blockbuster movies to high quality channels from our partner
Mega Media, one of Asia¡¯s largest HD companies. |
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Partnering with VOOM HD Networks, the
channels will include an exciting line-up of HD programming
selected from VOOM¡¯s 15 HD channels and the first
made-in-Singapore HD channel - Sling HD. |
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Viewers can look forward to HD content
that includes documentaries, travel, music, arts, fashion and
lifestyle programmes, among others. VOOM is the largest producer
of HD content in the world. |
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In addition to MediaCorp's suite of
free-to-air channels (Channels 5, 8, U, Channel Newsasia, Suria
and Central), MediaCorp's much anticipated HD5 will also be
available on mio TV. |
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This will be the first free-to-air HD
channel in Singapore which subscribers with HD-ready displays can
enjoy, as all mio TV Set-Top Boxes are HD-ready at no extra cost. |
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Singapore is among the world's first
to have a free-to-air HD channel carried on an IPTV platform. |
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Other first-in-the-world content
on mio TV |
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Singaporeans will be thrilled to be
the first in the world to receive two brand new BBC channels. |
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Making its global debut, BBC Knowledge
will feature amazing documentaries and reality programmes that
have never before been seen in Asia. BBC Lifestyle will also bring
a wide range of exciting content ranging from food and health to
fashion and design. |
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To complete the suite of high quality
entertainment to the family, BBC is also launching CBeebies - UK¡¯s
number one kids channel - on mio TV. |
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Hong Kong movie buffs will love the
Mei Ah TV channel, Singapore¡¯s first Cantonese movie channel that
features Cantonese-only content between noon and midnight.
Selected movies will premier simultaneously on mio TV and Hong
Kong cinema screens - another ¡®world first¡¯ for mio TV
subscribers! |
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mio TV drives innovation, value
and flexibility to the next level |
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mio TV¡¯s a la carte price plans allow
customers to pay only for what they want to watch. No longer do
customers have to contend with restrictive basic tier subscription
packages. |
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mio TV will be among the first in the
world to introduce on-demand channels to the Singapore market. |
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This option allows viewers to choose
from up to 25 selected movies for unlimited viewing for only $12
per month. This means movies, anytime, for as low as 50 cents
each. There will be a variety of on demand channels to suit
different tastes. |
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All mio TV customers will also be
pleased to receive one free on demand ¡®movie-of-the month¡¯ - every
single month. Starting 1 September 2007, anyone with a mio TV
Set-Top Box will be able to access this movie whenever they want,
as many times as they want. |
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Any television viewer can relate to
the frustration of missing their favourite programme because they
were delayed coming home or forgot to programme the recorder. |
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Subscribers who opt for the Set-Top
Box with recording function can pause, rewind and record live TV
programmes so that they no longer have to miss anything. |
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The mio TV website allows subscribers
to programme their recordings even when they are not at home, and
an upcoming service that will enable them to do it via their
mobile phones. |
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"This is the future of television - a
world where viewers are able to control their own instant replays,
pause the ¡®live¡¯ news to get a drink and command their Set-Top Box
to record a programme even when they¡¯re out for dinner," Mr Lew
said. |
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The mio TV Set-Top Box allows one
channel to be recorded while watching another and has a capacity
of 80 hours of recording. |
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mio TV will continue to
revolutionise the TV experience at home |
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The interactive and flexible mio TV
platform will open up even more opportunities for innovative
services in the future. Subscribers will have much to look forward
to, including the possibility of communicating using video
conferencing and instant messaging, displaying photos and playing
music from their PCs, all on the TV set. |
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SingTel will continue to invest in the
development of innovative content and services for mio TV
subscribers in Singapore. |
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Such content will engage consumers on
multiple levels, for example, watching it on TV, blogging on PC,
and interactive voting on mobile. This will definitely appeal to
the engaged youths of today, who are already spreading their free
time over all these multiple entertainment devices. |
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Said Dr Christopher Chia, Chief
Executive Officer, the Media Development Authority of Singapore (MDA):
"We believe the launch of mioTV will open up more channels for
interactive content creation and media services, benefiting both
consumers and industry with greater choice and content
flexibility." |
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SingTel's mio TV platform will set a
new paradigm in content distribution by providing international
and local content providers with an excellent opportunity to reach
households in Singapore effectively and efficiently. |
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Source:
www.singtel.com News Release
20 Jul 2007 |
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FrontPage Edition: Tue 24 July 2007
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