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Source: www.stb.gov.sg |
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Inaugural Singapore Business
Events Awards To Recognise Outstanding MICE Players |
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The Singapore Exhibition & Convention Bureau
(SECB), a group of the Singapore Tourism Board (STB), launched the
Singapore Business Events Awards today (13 Apr 2007) to recognise the
contributions of the business events industry players that have
galvanised Singapore¡¯s standing as a premier business travel and MICE
destination. |
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The inaugural Awards ceremony will be held
some time in early August 2007 and thereafter, it will be held annually. |
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The SECB, as the lead agency championing the
interests of the business events industry which includes corporate
meetings, incentive travel, conventions and exhibitions (MICE), has
developed the Awards to profile Singapore as a leading destination for
business events through showcasing the professionalism and skills of the
business events industry. |
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The tourism industry contributes about three
per cent to Singapore¡¯s Gross Domestic Product (GDP). Business Travel
and MICE is identified as one of the key drivers of tourism in
Singapore, with visitor arrivals constituting approximately 25 per cent
of total visitor arrivals in 2005. |
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Tourism receipts (TR) garnered from BTMICE
visitors in the same year accounts for over 30 per cent or more than SGD
3 billion of total tourism receipts. |
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With the growth potential of economies in
the region, the Asia-Pacific is expected to attract over 100 million
BTMICE visitors by 2015, up from 40 million in 2002, and the STB aims to
substantially raise BTMICE contribution to at least 35 per cent, or SGD
10.5 billion of total TR by the year 2015. |
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In recent years, the Singapore MICE industry
has proven its mettle by successfully staging high-profile events such
as the World Economic Forum Asia Roundtable and the 117th Session of the
International Olympic Committee in 2005 and the 2006 Annual Meetings of
the IMF and World Bank Group in Sept 2006. |
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The Awards will recognise industry players
that are innovative in organising business events and whose expertise
and service levels meet global standards. |
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It comprises four categories: |
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- Event Excellence Awards, |
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- Suppliers Excellence Awards, |
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- Industry Achievement Award and the |
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- Individual Award category. |
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These categories are targeted at
industry players ranging from Professional Conference Organisers (PCO),
Professional Exhibition Organisers (PEO), Destination Management
Companies (DMC), exhibition and convention venue operators,
freight forwarders to other related companies such as stand
contractors, AV, production and staging companies. |
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The award categories enable
individuals as well as companies to be recognised. (For more
information on the award categories, please refer to Annex A.) |
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Award-winners will gain industry-wide
and international recognition for their outstanding achievements
in the industry, providing them with the opportunity to showcase
their expertise when bidding for or launching new events. As the
Awards serve as a mark of distinction, it gives the award-winning
company an edge over its competition. |
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¡°The Singapore Business Events Awards
will bring regional and international focus on Singapore¡¯s growing
MICE industry. This greater awareness will attract more newcomers,
both individuals and companies, to join this flourishing industry.
Award-winners will also set a benchmark of excellence for
companies locally and in the region, inspiring the local industry
to raise the bar and to develop more events of excellent standards
and contribute to a strong and vibrant eco-system of MICE players
that will strengthen Singapore¡¯s value proposition as a MICE
destination of choice,¡± said Mr Aloysius Arlando, Assistant Chief
Executive, Business Travel & MICE Group, Singapore Tourism Board. |
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The Awards will hopefully attract more
professionals to join the dynamic MICE industry. |
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More..... |
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Source: www.stb.gov.sg
Media Release 13 Apr 2007 |
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FrontPage Edition: Sun 22 April 2007
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