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Source: www.chaplinpr.com |
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Azurea Introduces an Entirely
New Lifestyle Yachting Concept to Asia |
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Kingfisher Marine announces the launch of
Azurea, an new membership scheme that provides easy and affordable
access to the exclusive world of lifestyle yachting. |
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Azurea caters to an entirely new niche
demand which bridges the divide between yacht chartering and yacht
ownership. |
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Azurea is specifically designed for the busy
professional who wants to simply climb on board with his family or
friends and go boating! |
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The scheme removes all of the uncertainties
associated with chartering and relieves members of all the
responsibilities and expense normally associated with ownership. |
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Lifestyle yachting refers to a new pastime
enjoyed by affluent individuals who are more concerned with the
enjoyment of the boating experience itself than with the technical side
of boating, issues of boat ownership, imponderables of boat chartering
or so-called ¡°boating culture¡±. |
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To be officially launched at Boat Asia 2007,
Azurea is the first time this new yachting concept is being introduced
anywhere in Asia. |
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What is Azurea? |
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Azurea combines the service philosophy of a
five star resort with the nautical and cruising experience of Asia¡¯s top
luxury yacht charter operator Kingfisher Marine. |
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Attentive service provided by a personal
concierge, specially-trained crew and on-board chef, ensures that
members and their guests have a memorable time, free of the need to plan
or worry about a single thing. |
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For an initial membership fee plus a
modest annual maintenance charge Azurea members have access to a
range of three kinds of luxury motor yacht from 53ft to 73ft to
130ft. These truly state-of-the-art yachts are provided by Asia¡¯s
leading megayacht builder Horizon Group of Taiwan. |
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Membership is designated gold,
platinum and diamond based on whether the member opts for motor
yacht (53ft), luxury yacht (73ft) or megayacht (130ft). Members
may choose to sail from either Singapore or from Phuket to a range
of destinations subject to the range of the yacht. |
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¡¤
Azurea
Gold Membership
enables you to sail from Singapore to nearby destinations such as
Bintan in Indonesia or Sebana Cove in Malaysia, whilst from Phuket
you may cruise to any of the hundreds of picturesque islands in
the Andaman Sea.
¡¤
Azurea
Platinum Membership
allows you to sail further afield to Tioman or Anambas in
Malaysia, whilst from Phuket you can sail down to tranquil
Langkawi.
¡¤
Azurea
Diamond Membership
offers the chance to cruise from Singapore to Phuket, or voyage
from Phuket to the Andaman Islands in the Indian Ocean, or even
experience the romance and mystique of exploring Burma¡¯s unspoilt
coastline. |
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What is included in Azurea
Membership? |
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In order to deliver an easy and
carefree lifestyle yachting experience, Azurea takes care of
literally everything, from the practical aspects of sailing such
as providing a captain, crew and cruise itinerary, to the
organisation of a variety of on-board watersports including
kayaking, diving, snorkelling, fishing, water skiing and jet
skiing, depening on type of membership. |
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For Platinum and Diamond Members a
revitalising spa treatment with trained therapists is also
available for that full pampering experience. |
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A range of extended membership
benefits, including golf, spa treatments and preferential rates
for boat charters and purchase, also helps to make Azurea
membership a truly all-the-year-round experience. |
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To whom does Azurea appeal? |
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Azurea appeals to the individual who
enjoys the freedom, liberty and escapism of a boating holiday but
prefers not to have the associated hassles such as maintaining a
yacht, chartering a boat sight-unseen, or even preparing his own
food on board. |
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Everything is taken care of for the
guest. Azurea is about excitement and activity - it is about
exploring the spectacular cruising grounds of Southeast Asia in
pampered luxury. Above all, Azurea is about unsurpassed
hospitality on the water. |
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Who is behind Azurea? |
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Azurea is the brainchild of Annie Lin,
co-founder of Kingfisher Marine a pioneer in the luxury yacht
charter business. Annie oversees the charter operations of the
company¡¯s two megayachts, Phayoon 3 and MV Meditation looking
after all aspects of customer service and cruise operations. |
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¡°Azurea is as much a new concept in
hospitality as it is in boating,¡± says Annie. ¡°Our
specially-trained Azurea crew and on-board staff know exactly how
to take care of guests and lavish them with a lifestyle yachting
experience which is second to none¡±. |
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Concludes Annie, ¡°It¡¯s been my dream
to introduce this entirely new concept to the Asian boating
industry to cater to a more discerning client who enjoys the idea
of boating without the hassles of conventional chartering or
ownership. Quite literally, all Azurea Members need to think about
is their choice of fine wine!¡± |
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Azurea is backed by the unparalleled
charter experience of Kingfisher Marine combined with the
award-winning technology of Horizon Group of Taiwan, ranked sixth
largest luxury yacht builder in the world. |
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More.....
(PDF) |
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Content Contributor: www.chaplinpr.com |
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FrontPage Edition: Fri 20 April 2007
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