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Source: www.stb.gov.sg |
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Singapore Food Festival 2007
Kicks Off With Giant Chilli Crab Feast |
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The 14th Singapore Food Festival 2007,
celebrating the best of Singapore¡¯s multi-ethnic local dishes,
officially opens today (29 Jun 2007) with crabs galore! Guest-of-Honour
Mr S Iswaran, Minister of State for Trade and Industry launched the
annual festival by tossing in the final and most essential ingredient of
crabs into the Uniquely Singapore dish of Singapore Chilli Crab. |
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Crab lovers are in for a ¡®crab-a-licious¡¯
treat this July at the Festival, beginning with the Singapore TIGER
Chilli Crab Festival (29 June to 1 July) at Ngee Ann City¡¯s Civic Plaza.
More than 30 stalls will present this Uniquely Singapore crustacean
dish, amongst many other local food delights, in a variety of culinary
interpretations including Creamy Cheese Crab, Salted and Deep-fried
Butter Crab. |
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The Banana Leaf Apolo Restaurant, known for
its South Indian cuisine, will be whipping up a new crab dish topped off
with special curry gravy featuring a heady mix of up to nine types of
spices. Fara¡¯s Caf¨¦ promises to tantalise taste buds with its Malay
version of chilli crab, tangy and spicy with its use of sambal and assam. |
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Also serving up their best dishes are some
of Singapore¡¯s biggest names in seafood including Jumbo Restaurant, Palm
Beach Seafood Restaurant Gold Coast Restaurant and Chen Fu Ji. |
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¡°The Singapore Chilli Crab is a
made-in-Singapore dish that is not only popular with Singaporeans but
also enjoys a strong following amongst many of our visitors. Hearty and
tasty, it is becoming recognised internationally as a Uniquely Singapore
dish, being featured at events such as the Singapore Season in London in
2005, Singapore Day in New York's Central Park in April this year and at
the annual Singapore Tiger Beer Chilli Crab Festival in Brooklyn. We
hope visitors will discover the Singapore Chilli Crab and other delights
of our colourful and distinctive food heritage at the Singapore Food
Festival this year," said Mr Andrew Phua, Director of Cluster
Development, Tourism Shopping and Dining, at the Singapore Tourism
Board. |
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The Singapore Chilli Crab has featured for
four consecutive years in the Chilli Crab Chase! which is a promotion
where visitors redeem a complimentary serving of this dish at
participating restaurants simply by presenting Chilli Crab Chase!
vouchers obtained from Singapore Visitor Centres. |
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He added, ¡°In the visitor surveys conducted
last year at main Festival events, we have received very positive
response from those who sampled the dish. Over 30 per cent of visitor
respondents indicated Singapore Chilli Crab and Black Pepper Crab as
their favourite dish. Hainanese Chicken Rice and Satay were their next
favourite dishes.¡± |
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This year, 300 lucky crab lovers will get to
savour their favourite chilli crab dish that is perfectly paired with
the smooth, full-bodied taste of world acclaimed Tiger Beer for free. |
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300 kilogrammes of this succulent
crustacean will be prepared in what is billed as Singapore¡¯s
Largest, Free-est Chilli Crab Feast and given out to those holding
complimentary vouchers. For this event on 30 June, complimentary
tickets will be given out at Ngee Ann City¡¯s Civic Plaza on both
29 and 30 June from 4pm onwards. |
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¡°As co-organisers of this year¡¯s festival,
we thought that juxtaposing hungry dinners, succulent chilli crabs
against the chic and fashionable weekend crowd of Orchard Road on a
Saturday would say it, like never before, Singaporeans¡¯ deeply-rooted
love for this sweet yet fiery delicacy which has, to an extent, evolved
into our food icon,¡± said Ms Michelle Lim, General Manager, Reed
Exhibitions, Singapore & Malaysia. Also available during this chilli
crab feast would be the world¡¯s acclaimed Tiger Beer. |
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Said Mr Geran Guerrero,
Marketing Manager for Tiger, Asia Pacific Breweries
Singapore: ¡°The Singapore TIGER Chilli Crab Festival
provides a unique opportunity for Singaporeans and
tourists to enjoy a tantalising treat of two national
icons ¨C the best chilli crabs from top local
restaurants perfectly complemented with the smooth,
well-bodied taste of world acclaimed Tiger Beer.
Similarly, Tiger has been bringing this ultimate
Singapore beer-food experience to the world through
similar festivals held in key cities around the world.
We are pleased to be the official partner of the
Singapore TIGER Chilli Crab Festival for the second
year running and hope to continue showcasing
Singapore¡¯s distinctive cuisine and world acclaimed
Tiger globally.¡± |
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Besides Singapore Chilli
Crab, lovers of authentic Singapore food can also
expect a gastronomic treat of Singapore¡¯s ethnic
cuisines including Hainanese Chicken Rice, Satay and
Fish Head Curry at the Singapore TIGER Chilli Crab
Festival. Known food establishments like Westlake
Restaurant will be presenting their signature braised
pork bun as well as Prima Taste which will showcase
some of their Top Ten Must Try dishes. |
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Other themed events held
over the weekends of the Singapore Food Festival
include Curry Fish Head Mela (5-8 July) at the Banana
Leaf Apolo at Little India Arcade, Yuk! Makan Festival
(7-8 July) at Malay Heritage Centre, Tantalising
Treats of Singapore Chinatown (13-15 July), Rasa Satay
Singapura (19-22 July) at Lau Pa Sat Festival Market
and Singapore Seafood (27-29 July) at VivoCity. |
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The Singapore Food
Festival 2007 is proudly sponsored by: |
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Official Supermarket - FairPrice
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Official Town Gas Provider - City Gas
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Official Drink - Anything and Whatever
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Official Partner for Opening Celebrations - Tiger Beer |
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For more detailed
information on the Singapore Food Festival 2007,
please log on to:
http://www.singaporefoodfestival.com/ |
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More..... (highlights) |
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Source: www.stb.gov.sg
Media Release 29 Jun 2007 |
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FrontPage Edition: Sun 1 July 2007
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