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     FrontPage Edition: Mon 30 October 2006

Singapore Fashion Week 2006



Singapore Fashion Week 2006 (SFW06) will kick-off on 31 October 2006.
Into its 19th annual instalment, this event will showcase a series of comprehensive fashion-related trade exhibitions and trade shows featuring the latest designers¡¯ collections, brands/ labels and swimwear apparel from the region.
¡°Costing more than S$2 million to mount and produce, SFW06 is the gateway to Asia, bringing together the most established designers/ labels and renowned international buyers for the trade show here in Singapore, marked on the world¡¯s fashion calendar,¡± says Mr Benny Pua, Chairman of SFW06.
¡°One of this year¡¯s key initiatives under the Textile and Fashion Federation (TaFf)¡¯s industry development plan is supported under the Singapore government¡¯s Local Enterprise and Association Development (LEAD programme) to enhance the competitiveness of the industry.¡±
To further strengthen Singapore¡¯s position as a regional fashion hub, SFW06 will bring together important international trade exhibitions featuring the gamut of fashion apparel -- from swimwear and intimates to ready-to-wear and high fashion collections featuring numerous brands and labels in several fashion shows under one roof.
With Singapore¡¯s excellent connectivity and infrastructure supporting the sourcing, distribution and supply chain functions of the region¡¯s apparel industries and connecting them to the rest of the world, this event offers exclusive business-to-business opportunities for all.
¡°SFW is a flagship event of the region's garment and fashion industry. Working with the industry, IE helps to link up local and even regional manufacturers and designers with buyers from around the world - further entrenching our position as a regional fashion hub even as we extend our global reach. Providing the opportunity to showcase Singapore and the region's design and wares to international and regional buyers is another of the event's value proposition,¡± says Mrs Tan Li Lin, Director, Lifestyle and Business Services, IE Singapore.
¡°For instance, as a result our facilitation through SFW 2005, three Singapore designers were talent-scouted by TaFf¡¯s US-based partners. Following the success of this pilot project, we are glad that TaFf has plans to replicate it for Korea, Taiwan and Europe in SFW 2006.¡±
¡°SFW06, with support under the LEAD programme, will open markets and offer new and more business opportunities for our industry players,¡± said Mr Chow Tat Kong, Group Director, Enterprise Development of SPRING Singapore.
¡°We hope that through this platform, our local designers and manufacturers will get the opportunity to network with international buyers and have their designs and products showcased for better access to international markets,¡± added Mr Chow.
Other programmes will continue to feature Singapore and regional fashion businesses and designers at different stages of their development. These offer important assistance and useful information to budding undergraduates, fledgling new businesses and even established designers looking to expand regionally and globally.
Exhibitors, participants, designers and trade visitors can expect a diversified and interactive platform to maximize their exposure within and beyond their industry circle and open gateways for more business opportunities.
SFW06 will feature the following events from 1 -- 5 November 2006:
THE DESIGNERS SHOWS (TDS) / 2 - 4 Nov ¨C Singapore Expo
One of the main highlights of Singapore Fashion Week 2006 where established designers from Singapore and the region turn up the heat on the catwalk with their latest collections.
Historically many young and talented designers have built their reputations and careers in the fashion industry after participating in TDS, for eg: SPY Henry Lau and HOW from Hong Kong, Tube Gallery from Thailand, (X)S.M.L from Indonesia, Deepika Gehani from India, Khoon Hooi from Malaysia, Senna Fernandes from Macau, Icon from Vietnam and even a group show from Turkey.
Sharing the stage together are a host of Singapore¡¯s cutting edge designers namely ¨C Allure, Benno La Mode, bods.bodynits, Daniel Yam, GG<5, Individual Expression, iS, Localbrand, PERFECT IN BLACK, nicholas, Posse, Womb, etc.
LABELS ASIA / 2 to 4 Nov ¨C Singapore Expo
This B2B fashion exhibition is created exclusively for trend-setting brands and labels, featuring clothing culture and lifestyle apparel for professional buyers, boutiques and international distributors.
It is expected to attract 110 international exhibitors and 2000 international buyer audience who will make up of international fashion labels, brands, designers and Own Design Manufacturing industry (ODM).
 Labels Asia is edited into 5 key segments to create a unique sales and merchandising platform - High End Fashion, Directional Urban Wear, Alternative & Underground, Young Creative Design, Contemporary & Casual Wear.

Source: Press Release May 2006

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