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Source:
www.mapletree.com.sg |
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VivoCity to Revolutionise
Singapore¡¯s Shopping and Lifestyle Experience |
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Iconic design by
internationally acclaimed architect, Toyo Ito |
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Largest
multi-experiential retail and lifestyle venue in Singapore |
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Mapletree Investments Pte Ltd has unveiled
its plans for VivoCity, Singapore¡¯s largest multi-experiential retail
and lifestyle destination. |
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Located within the HarbourFront precinct,
VivoCity will offer a vibrant and diverse mix of 300 retail, food and
beverage and entertainment outlets, filling up over 1 million square
feet of lettable floor space when it is completed in October 2006. |
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These extensive retail areas will also be
complemented by large, interesting recreational, entertainment and event
spaces to provide a stimulating mix of activities that will define
VivoCity as Singapore¡¯s ultimate lifestyle destination. |
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The name ¡°VivoCity¡± perfectly encapsulates
Mapletree¡¯s vision for the development. |
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¡°We wanted to create an iconic destination
that will constantly surprise and stimulate visitors with its vibrant
mix of unique retail and entertainment concepts and ever-changing
activities,¡± said Mr Edmund Cheng, Chairman of Mapletree. |
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¡°The name, VivoCity, which is derived from
the word ¡®vivacity¡¯, evokes a lifestyle experience that is modern,
stimulating and accessible to everyone, a place bubbling with energy and
flowing with vitality. It captures our approach to creating a new urban
lifestyle.¡± |
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Iconic Design |
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Just as the name is a departure from the
norm, so too is the architecture. Designed by internationally acclaimed
Japanese architect, Toyo Ito, VivoCity¡¯s iconic architecture will set it
apart from the traditional box format of many existing and upcoming
retail developments in the region. Mr Ito, who was behind the
critically-acclaimed Sendai Mediatheque in Japan, is renowned for his
signature-style, which focuses on the utilization of nature, climate and
open spaces. VivoCity is his first major project in Asia, outside of
Japan. |
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¡°The choice of architect and design was
crucial,¡± said Mr Cheng. ¡°We needed a creative professional, who shared
our passion and who could communicate the vitality of our brand through
its design. That is why we chose one of the world¡¯s most creative and
respected architects ¨C Mr Toyo Ito. ¡° |
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Mr Ito based his design for VivoCity on a
¡°Surfing¡± theme. It was inspired by the harbour front location of the
development, which evokes images of waves on the sea. ¡°I wanted to
create a fluid shopping enjoyment where one space leads intuitively into
another,¡± explained Mr Ito. ¡°This structure does not separate the space
by floor, but is connected as one continuous experience.¡± |
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Key Anchor Tenants to Introduce
Fresh New Concepts |
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VivoCity has already signed up key
anchor tenants who are committed to introducing fresh new concepts
to Singapore. |
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Multiplex giant Golden Village (GV)
will open not just the largest multiplex in Singapore with 15
screens and about 2,500 seats, but it will also introduce new
features and concepts to Singapore for the first time. |
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Among these are VMAX, the widest 35mm
indoor cinema screen in Asia; a Business Class cinema with more
sophisticated seats and specialized art house and film festival
programmes throughout the year; as well as a cluster of Gold Class
Cinemas. In an exclusive arrangement, GV will also hold all its
movie previews and premieres at VivoCity, thus further increasing
its ¡®glamour¡¯ quotient, making it a ¡®must-visit¡¯ destination for
avid movie-goers. |
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Similarly, retail leader Dairy Farm
will operate a trailblazing approach to hypermarket shopping,
which will comprise the most extensive range of groceries sourced
from across the world, as well as a new natural food concept
store. |
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Award winning department store Tangs
will also be part of this exciting new destination as one of its
multi anchor tenants. |
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VivoCity ¨C A multi-experiential
destination |
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VivoCity will attract a host of
first-to-market local and international brands, as well as firmly
established names. It will also boast year-round events and
activities. This includes cultural or music performances in a
1000-seat amphitheatre, themed festivals, international bazaars,
and many other stimulating programs. |
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In addition to the multiplex,
hypermarket and department store, VivoCity will also have retail
and lifestyle stores, restaurants and spas, making it a
multi-experience of retail, leisure and entertainment. |
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Work, Live and Play at HarbourFront! |
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VivoCity is the centerpiece of the
entire HarbourFront precinct, an area that spans 24 hectares and
encompasses offices at the HarbourFront Towers, exclusive
residential developments at Caribbean at Keppel Bay and Sentosa
Cove, retail and cruise amenities at the HarbourFront Centre, as
well as a mega multi-entertainment hub at St James Power Station. |
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With all these components located
within a single location, the HarbourFront precinct will epitomize
the true Work, Live and Play concept of the modern urban
lifestyle. |
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VivoCity¡¯s proximity to some of
Singapore¡¯s top tourist attractions like Sentosa, Mt Faber and
cable cars, as well as the upcoming integrated resort with casino,
will enable it to tap on the high levels of visitor arrivals to
these attractions. Just five minutes¡¯ drive from the Central
Business District, it is accessible to all and can be reached by
road, rail, bus, monorail, ships, and even cable cars. |
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¡°Right from our initial planning, we
aimed to create a distinctively different leisure and retail
destination,¡± explained Mr Cheng. |
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¡°VivoCity will become the definitive
lifestyle destination in Singapore, encouraging interaction and
entertainment; vitality and activity. It will become the natural
third place, after home and office, for all, ¡°he said. |
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More..... |
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Content Contributor:
www.141worldwide.com.sg |
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FrontPage Edition: Thu 27 Apr 2006
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