Getforme Singapore SPH MAGAZINES TO PUBLISH FiRST MOVIE MAGAZINE FrontPage Edition 29 AUGUST 2005

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SPH Magazines to publish FiRST movie magazine

Source: www.sph.com.sg

SPHM To Publish Asia's Premier Movie Magazine

Come 1 September 2005, SPH Magazines Pte Ltd (“SPHM”) will publish FiRST - Asia’s Premier Movie Magazine.

SPHM announced today (15 Aug 2005) that it has entered into an agreement with Sterne & Lears Singapore (“S&L”) to purchase the business, the magazine title and all intellectual property rights subsiting in FiRST (“FiRST”).

The acquisition of FiRST from S&L will add to SPHM’s growing stable of titles and strengthens its position and reputation as a leading and dynamic publisher in Singapore and the region.

The purchase marks another significant milestone in SPHM’s vision to grow and expand its suite of titles.

Widely recognised as a market leader in consumer magazines, its fold of products include Her World, Singapore’s top-selling women’s magazine as well as internationally-acclaimed titles under licence – Shape, Maxim, Seventeen and Men’s Health.

FiRST Editor-in-Chief, Royston Loh, says: “We are very confident that FiRST Movie Magazine will reach new heights under SPHM as it has strong expertise, a wide network and reliable infrastructure. This will translate to greater awareness and visibility of the magazine to bring maximum benefits and exposure to our advertisers.” Loh and his team will continue to work on the magazine.

FiRST kicked off in November 2002 and covers various aspects of the movie industry, both in the local and international scene, film/video previews and reviews, celebrity features as well as fashion and technology related to the movies.

SPHM's Chief Executive Officer, David Tay says : "FiRST Movie Magazine has incredible potential. Drawing from our strengths and capabilities can only make it even stronger. Joining forces is definitely a win-win situation for both parties. FiRST's content is focused and has a universal appeal that cuts across age, gender and country - a powerful point in our aim to take it regionally."

FiRST Movie Magazine is available at newsstands, bookstores, SPH Buzz kiosks and convenience stores. Cover price is $4.50.

The magazine is also present on all Singapore Airlines flights and is currently distributed in Malaysia.

Readership consists largely of PMEBs, who form the core group of readers. FiRST Movie Magazine’s target audience also includes the English-speaking community, aged between 15 and 45 years.

About SPH Magazines Pte Ltd

SPH Magazines Pte Ltd (formerly known as Times Periodicals Pte Ltd), a wholly owned subsidiary of Singapore Press Holdings Ltd, is the leading magazine publisher in Singapore with all its titles maintaining No.1 readership in their respective sectors, according to the Nielsen Media Index 2004.

Her World Singapore’s No.1 women’s magazine with readership of 213,000
　
Home & Decor Style leader in home interiors with
readership of 50,000
　
Young Parents The best-read parenting magazine for those with children of 0 to 9 years old. Readership is 31,000. Off shoot publication Young Parents Baby is for parents with children under two, and bi-annual Young Parents Preschool Guide is the authoritative guide to the best childcare, kindergartens and enrichment courses in Singapore.
　
Her World Brides The definitive wedding guide published quarterly with a readership of 25,000.
　
Shape Singapore Singapore’s only health & fitness magazine for women with a readership of 64,000.
　
Maxim Singapore The world’s best-selling men’s lifestyle magazine for discerning men aged between 20-45 with large disposable income.
　
Simply Her A family, home-centred magazine for busy working women who are value-conscious.
　
ICON Singapore’s first Chinese luxury lifestyle
magazine for women
　
Citta Bella No.1 Chinese women’s fashion, beauty and lifestyle magazine in Singapore.

SPH Magazines also specialises in custom publishing and produces two of the highest circulating publications in Singapore.

NSMan 165,000 cps, bi-monthly for Safra National Service Association.
　
Home Team NS 150,000 cps, bi-monthly for Singapore Police and Civil Defence NSmen.
　
Silver Kris 73,000 cps monthly (English edition) and 45,000 cps bi-monthly (Japanese edition) for Singapore International Airlines
　
BiZQ Published bi-monthly for Singapore Business Federation