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STB to launch 'Uniquely Singapore Shop & Eat Tours'

 

Visitors to experience Singaporeans' favourite pastimes - Shopping & Eating - Singapore style

Come 1 June 2004, visitors can experience Singaporeans' passion for shopping and eating while discovering tales and history of Singapore's popular tradesmen and food vendors on the Singapore Tourism Board's (STB) specially designed "Uniquely Singapore Shop & Eat Tours".

Unlike the usual city tours, the "Uniquely Singapore Shop & Eat Tours" will tell the story of the city through the interesting tales of our retailers and food establishments.

Designed to showcase trusted brand names which have, for generations, won the hearts of Singaporeans with their quality products and humble beginnings, the tours will take visitors off the beaten path, for a glimpse into Singapore's way of life while enjoying the best of local shopping and food - Singapore style.

Visitors can sample authentic local delights, such as kaya toast, roti prata and laksa, while loading their shopping bags with jewellery, local food gifts, traditional Chinese medicine, and Asiatic arts and crafts, all in the truly "Uniquely Singapore" style.

Visitors can choose to embark on the "Ethnic Trail" for a colourful journey into the history, lifestyle and unique character of the ethnic enclaves of Chinatown, Little India and Kampong Glam; or the "Heartland Trail" for a taste of the microcosm of Singaporean life in the heartlands of Toa Payoh and Holland Village, which offer value-for-money shopping and eating.

Scheduled for a timely launch in the months of June and July - in conjunction with the Great Singapore Sale (GSS) (28 May 2004 - 25 July 2004) and the Singapore Food Festival (SFF) (1 July 2004 - 31 July 2004) - the "Uniquely Singapore Shop & Eat Tours" will be the first new tours to be developed by the STB this year.

With a wide variety of good deals, promotions and events taking place all over Singapore during this two-month period, tour participants can further enjoy other shopping and food and beverage (F&B) offerings at their own pace. The tours will also add a new dimension to this year's GSS and SFF events, which are both moving into their 11th year.

Based on a survey commissioned by the STB in December 2003, out of 500 Singaporeans polled, more than 53% indicated that they were most proud to show off Singapore's local food to their visiting friends and relatives, while 29% of the respondents chose shopping.

In 2002, visitors' spending on shopping and F&B ranked first and third, at more than S$2,860 million and S$698 million respectively. These were about 53% and 13% of visitors' total expenditure in 2002 respectively.

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Thursday
13 May 2004