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United Airlines launches redesigned Web site in Singapore

United Airlines recently launched a redesigned homepage for its Web site, in Singapore, making navigation on the site even more customer friendly.

Customers logging on to the Web site see a fresh new look with important travel information easily accessible. The updated design incorporates United's new branding and provides easier navigation with main content moved to the top of the page and the number of clicks to key customer areas minimized from three and four down to one.

The wealth of travel information available on United's web site is now condensed under drop-down menu headings that include Travel Planning, Travel Support and Mileage Plus, as well as shopping for flights, deals and rental cars.

The Mileage Plus login is also featured prominently on the homepage, and customers can access fare information and flight status in one location.

Laurence Chin, General Manager of United Singapore, said: “Several of our customers have given us positive comments about our web site’s eye-catching look and its easy very user-friendly features. With our new homepage, customers continue to benefit from great fares, and special bonus mileage earning opportunities such as 2,000 miles for customers making their first online booking, and 1,000 miles for subsequent bookings.”

United gathers customer feedback on a regular basis to ensure the company is responding to customers' e-commerce needs and providing the functionality they request. These most recent enhancements are based on feedback from more than 4,000 customers worldwide.

Currently, United has 22 international web sites -- more than any other U.S. carrier.


2,000 bonus miles will be awarded to new registered users for their first booking, with an additional 1,000 bonus miles awarded for subsequent tickets booked online by December 31, 2004. Valid for travel in any class of United service. Tickets must be purchased online and tickets must be booked on United, United Express® or Ted flights. United marketed code share flights are not eligible. This offer is combinable with all other current Mileage Plus bonus offers. Offer valid only for local residents and for tickets sold in Singapore.

Please allow six to eight weeks for bonus miles to be credited to Mileage Plus account. This offer is subject to change without notice and other restrictions may apply. Miles accrued, bonus miles and awards issued are subject to the rules of the Mileage Plus Program. United, its subsidiaries, affiliates and agents are not responsible for any products and services of other participating companies and partners. The Mileage Plus Program, including accruals, awards and bonus miles, is subject to change without notice. United and Mileage Plus are registered service marks. For complete details please visit  

Content Contributor: United Airlines


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21 July 2004