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Information Technology (IT) and
consumer electronic products are the third best selling product group at
Singapore Changi Airport. Sales in this category have recorded double-digit
growth in the last two years.
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In the January to August 2004
period, sales rose about 20 per cent compared to the same period in 2003. Compared
to the corresponding period in 2002, the rise in sales in the first eight
months of this year is about 15 per cent.
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European and Australian travellers
are the biggest spenders on such products at Changi.
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To capitalise on this trend,
Changi Airport has increased the commercial space for IT and consumer
electronic products by about 10 per cent.
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The airport is also set to enhance
its annual IT shopping extravaganza, aptly named "Digital
Connection", as a landmark event for the technophile traveller.
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"Digital Connection" has
been well received since it was first launched in 2002.
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This year, a bigger exhibition
area has been set aside to accommodate over 10 brands showcasing the latest
electronic gadgets and gizmos, such as digital cameras, MP3 players and
Personal Digital Assistants.
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Travellers who spend above S$50
stand a chance to win more than S$40,000 worth of electronic products in a
lucky draw to be conducted during the "Digital Connection" fair.
Travellers will also be able to get free picture postcards customized with a
snapshot of themselves daily.
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Mr Ho Beng Huat, Deputy
Director-General (Airport Management), Civil Aviation Authority of Singapore
said, "The retail shops at Changi Airport offer some of the latest models
of IT and electronic products available on the market. Travellers have said
they are able to buy products here that are not yet available at their home
market.
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"Travellers
also frequently make reservations for these products via our website, just so
that they can pick up these products during their transit at Changi Airport.
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"We hope to establish Changi
Airport as a shopping haven for computer and electronic purchases. Not only
will we continue to improve on the range and quality of these products, we
will also enhance the other IT services and facilities offered at Changi
Airport."
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This year's "Digital
Connection" will run from 1 October to 24 October.
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Source: Changi
Airport Press Release 4 Oct 2004
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Changi Airport - IT shopping haven for travellers
