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Singapore is set to celebrate a
dazzling, fun-filled and heartwarming festive season with an irresistible
line-up of Christmas in the Tropics activities from 13 November 2004 to 2
January 2005.
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With a smorgasbord of fun-filled
activities and exciting entertainment ranging from parties, carnivals,
concerts, street performances, shopping deals and tantalizing culinary treats,
there will be something for everyone to look forward to, this festive season.
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Amongst the many highlights, the
spectacular Christmas Light-up - a perennial favourite amongst locals and
visitors - will imbue this festive season with a dazzling, fun-filled and
heart-warming celebratory ambience.
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STB's Assistant Chief Executive
(Leisure), Mr Gerald Lee, said: "We believe that Christmas in the Tropics
with its smorgasbord of activities will give visitors every reason to visit
Singapore, and enable them to take home fond memories of unique experiences.
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"With strong participation
from the community and industry, not only will Singapore's shopping belt be
infused with dazzling festive lights and decorations, this year's festivities
promise more excitement and fabulous entertainment with highlights including
the extension of the Christmas Light-up to Marina Bay, Singapore's tallest
Christmas tree soaring 100 feet into the air, a colourful musical Christmas
parade along Orchard Road, a 2000-square-foot skating rink, and mega concerts
and countdown parties with international guests performers."
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"Throughout 50 days, visitors
and locals will find countless not-to-be-missed photo-opportunities, along
Orchard and Marina Bay, as well as attractive festive shopping deals,
irresistible culinary treats, a fun-filled carnival for the young and old, and
internationally acclaimed performances, to keep up the festive cheer and
welcome the new year," added Mr Lee.
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This year's Christmas in the
Tropics celebration boasts strong participation from industry partners
including multi-national corporations and home-grown companies. Hitachi Asia
Ltd continues to be the main sponsor for Christmas Light-up 2004 along Orchard
Road for the 14th consecutive year.
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VISA International is the official
card and a sponsor of Christmas in the Tropics for the first time. In support
of this festive extravaganza, VISA is giving away over $300,000 worth of
prizes with purchases on a VISA card. These include DFS shopping vouchers,
movie passes, concert tickets, a luxury car, and a free trip for four to
Singapore.
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Other partners include Orchard
Road Business Association (ORBA), National Council of Social Service (NCSS),
National Council of Churches, Bay Watch Association, and Heartware.
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Said Mr. Shunsuke Ohtsu, Managing
Director, Hitachi Asia Ltd; "Hitachi's sponsorship of the Christmas Light
Up and contribution to the Community Chest of Singapore is now in its 14th
year. We are very pleased to be a part of this important seasonal tradition
once again, as it gives us a wonderful opportunity to extend beyond our
business responsibilities. It also allows us to share with the less fortunate
and the public, in the spirit of the Christmas season."
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"VISA is delighted to join
hands with Singapore Tourism Board in this holiday season to bring our
cardholders a delightful and rewarding shopping experience. Representing over
60 percent of global card users, VISA has unparalleled reach among high
spenders around the world, and an estimated one quarter of total tourism
spending in Singapore is made on VISA cards.
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"With the exciting line-up of
festive events and celebrations in the coming two months, VISA aims to extend
the reach of Christmas in the Tropics to cardholders around the Asia Pacific
such as Indonesia, Australia, Hong Kong and China and bring high-value tourism
dollars to Singapore," said Mr John Steere, Marketing Director Southeast
Asia, VISA International .
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Highlights
of Christmas in the Tropics
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Source: Singapore
Tourism Board Media Release 1 Nov 2004
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Public Holidays
DEEPAVALI is the next public
holiday. It falls on 11 November 2004. |
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Singapore dazzles with Christmas in the Tropics
