Visitors to Singapore who have
fallen in love with the Lion City’s food need not leave with regrets. The
Singapore Tourism Board (STB) and SPRING Singapore, together with the Singapore
Food Manufacturers’ Association (SFMA), have banded together to introduce more
than 30 exciting and innovative premium food gifts that are sold at retail
Showcasing the best that Singapore
has to offer in local fare, the range of food gifts is a tribute to the
nation’s rich and diverse culinary heritage.
Tourists, expatriates and
Singaporeans going overseas will be delighted with the variety -- from the
distinctive local kopi-o (local dialect for coffee) and tasty kaya made from
coconuts, eggs and pandan leaves that is spread on toasts; to ready-to-serve
fish ball noodles and the auspicious Yu Sheng salad to usher in the Lunar
New Year; to the rich and spicy laksa and chicken rice mixes.
Some of these delectable foods were
first made available in a pilot scheme in February 2002. The aim was to package
local favourite foods as gifts for visitors who wish to bring home the
unforgettable flavours of Singapore, and for Singaporeans travelling overseas to
share a taste of Singapore with friends, or simply to recreate a scrumptious
Singaporean meal at home.
Building on the success of the pilot
scheme, the Singapore Premium Food Gift launches with an increase in the number
of participating food manufacturers from 4 to 16; participating retail chains
from 2 to 8; and food gifts from 7 to 37 products. A ‘Singapore Premium Food
Gifts’ logo has also been developed to promote the attributes of these food
Priced from $4 to $80, the food
gifts are available at selected Bee Cheng Hiang outlets, selected NTUC
supermarkets, Chinatown Heritage Centre, DFS at Scottswalk and Changi Airport
(Terminal 2), Faber Forest Gifts Shop, Mustafa Centre, Sentosa Cable Car Shop,
Straits Shop at Takashimaya Department Store and Yue Hwa. They can also be
purchased online at Singapore Food Industries’ e-mart at www.e-mart.com.sg.