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Premium Singapore food gifts for tourists & others

Visitors to Singapore who have fallen in love with the Lion City’s food need not leave with regrets. The Singapore Tourism Board (STB) and SPRING Singapore, together with the Singapore Food Manufacturers’ Association (SFMA), have banded together to introduce more than 30 exciting and innovative premium food gifts that are sold at retail outlets island-wide.

Showcasing the best that Singapore has to offer in local fare, the range of food gifts is a tribute to the nation’s rich and diverse culinary heritage.

Tourists, expatriates and Singaporeans going overseas will be delighted with the variety -- from the distinctive local kopi-o (local dialect for coffee) and tasty kaya made from coconuts, eggs and pandan leaves that is spread on toasts; to ready-to-serve fish ball noodles and the auspicious Yu Sheng salad to usher in the Lunar New Year; to the rich and spicy laksa and chicken rice mixes.

Some of these delectable foods were first made available in a pilot scheme in February 2002. The aim was to package local favourite foods as gifts for visitors who wish to bring home the unforgettable flavours of Singapore, and for Singaporeans travelling overseas to share a taste of Singapore with friends, or simply to recreate a scrumptious Singaporean meal at home.

Building on the success of the pilot scheme, the Singapore Premium Food Gift launches with an increase in the number of participating food manufacturers from 4 to 16; participating retail chains from 2 to 8; and food gifts from 7 to 37 products. A ‘Singapore Premium Food Gifts’ logo has also been developed to promote the attributes of these food gifts.

Priced from $4 to $80, the food gifts are available at selected Bee Cheng Hiang outlets, selected NTUC supermarkets, Chinatown Heritage Centre, DFS at Scottswalk and Changi Airport (Terminal 2), Faber Forest Gifts Shop, Mustafa Centre, Sentosa Cable Car Shop, Straits Shop at Takashimaya Department Store and Yue Hwa. They can also be purchased online at Singapore Food Industries’ e-mart at www.e-mart.com.sg

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Sunday
31 August 2003

Singapore Time