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Singapore Tourism Board to review recommendations of IACT

The Singapore Tourism Board (STB) will be reviewing some of the key recommendations of the International Advisory Council for Tourism (IACT), following its two-day meeting on 10 and 11 November in Singapore.

The Honourable Jeffrey Gibb Kennett, Past Premier of Victoria, said; "Singaporeans, including the Government, must understand the cheese has moved for Singapore. When trying to attract visitors, be they business or tourist related, what succeeded in the past, will not deliver new opportunities in future. There is no time to waste for Singapore to identify and implement new policies for the 21st century."

Mr Lim Neo Chian, Deputy Chairman and Chief Executive, Singapore Tourism Board, said; "Tourism receipts have been declining over the last ten years and the competition has made huge strides during this period. The STB management heard the IACT members loud and clear, that the time has come for the STB and the industry, with the full support of the government, to make radical moves to arrest the decline and turn the tourism sector around to be a key driver for the economic growth of Singapore."

The key points of discussions raised on 'Positioning Singapore as a Visitor Destination in the New Environment' included emphasising on Singapore's lifestyle tourism assets while cultivating high growth markets like BTMICE (Business Travel, Meetings, Incentives, Conventions & Exhibitions), Healthcare and Education.

The members believe that the focus on building lifestyle hardware and software as the backbone of Singapore's tourism development will ensure long term, sustainable growth for the industry.

The Council reiterated that while the STB's strategies have helped Singapore remain an attractive destination, it would augur well to continue its focus on growing the regional markets; twinning Singapore with complementary neighbouring destinations; and continued investment to build Singapore as an attractive destination by focussing on radical strategies to build niche segments like Education, Health and Cruise Tourism.

The members also commented that the development of low-cost carriers will augur well for Singapore's position as a regional tourism hub and the gateway to Asia.

On the topic of 'Cultivating Singaporeans as Tourism Ambassadors', the Council highlighted the need to take a long term view to tourism rebound; and focus on fundamentals such as stressing the importance of service culture and quality amongst Singaporeans.

The Council also emphasised the importance of educating Singaporeans on the relevance of tourism in their lives in order to encourage spontaneous enthusiasm and pride from them as tourism ambassadors.

The members felt that Singapore has a strong infrastructure, which it could leverage on to create a strong branding for Singapore as a premier events capital. Key recommendations included clustering and marketing of similar events; greater emphasis on promoting instead of creating events; development of a stronger audience base; and focus on iconic events which will not be easily replicated.

Key recommendations made for 'Developing Singapore as a Choice Business Travel and MICE Destination' included attracting top MICE talents into the industry; placing stronger emphasis on attracting top government level summits to Singapore; and packaging MICE events with stronger educational content.

Source: Singapore Tourism Board Media Release 12 Nov 2003



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Public Holidays HARI RAYA PUASA is the next public holiday. It falls on 25 November 2003.


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13 November 2003

Singapore Time