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Dare - newest women's magazine

Who would have expected another women's magazine to be launched in these not-so-rosy times and what with so many other local women's magazines already on sale at the newsstands. But, Dare did dare to go against the tide to come out in print this August. 

At first look, Dare doesn't seem to fit the mould of women's magazines that we have grown accustomed to. By George, it's only 17 cm by 22.5 cm - slightly larger than Readers Digest. So, one wonders how the magazine will be able to wean readers' support away from the other more established brands. 

But beneath Dare's pint size lies its strength - the magazine tackles serious womenhood issues. It doesn't gloss over these things as some other magazines have through the use of glossy eye candy in their pages. Certainly, Dare isn't a magazine for flipping through - there are hardly any fashion ads to drool over. On the contrary, Dare demands serious reading. That's where the magazine has appeal power. 

In its maiden August 2003 issue, Dare lays the heavy stuff on its target audience - women in their 30s and above, and perhaps, men too. It begins with a short story of a woman who at mid-life was slapped awake by news of a tumour befalling her hubby. It continues with anecdotes on mid-career job changes resulting from retrenchment or that search for fulfilment. Next, Dare piles on advice on coping with in-laws. And before you know it, you find that you just can't take your eyes off the magazine - all 166 pages of it.

Dare's Editorial Director Agatha Koh confesses, "we are unabashly 'older'." But, she reveals what makes the magazine different - helping women "get on with the business of living. Which to us means: (worrying about) career, health, sex, kids, spouses, partners, relationships, our changing bodies, ageing parents, finances...the list goes on." 

Yes, that does sound like Dare's got loads of good down-to-earth stuff to share with its readers. Could mean lots of hours poring over the magazine's contents. But, with such a portable size, there's no worrying over where to take the magazine to or where to read it - perhaps, that's why the people behind Dare made the magazine so pint-sized.

Dare retails at S$4.00 a copy at all good bookstores and newsstands. Purchase a copy from Times Bookstore and you get a free 1.7 fl. oz. Elizabeth Arden Green Tea Refreshing Lotion.



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Open the web page and apply for your personal meeting with us here in Singapore.
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Enjoy  New community section for Singaporeans based overseas and foreign expats.

Click New Web sites for the rest of the list.

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Ivan Heng is back on stage this September

The Arts Magazine to close

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SARS - A Nation's Tribute: PM Goh Chok Tong

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Private contribution to the arts: Minister Lee Boon Yang

Monday with the Editor: Singapore on the Web slogan

Lost In Bonkers - presented by SCI of NTU

Stop shop theft: Senior Minister of State Ho Peng Kee

A Last look At Colbar Restaurant

W!LD RICE presents Animal Farm 2003


Singapore-Malaysia Updates

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Public Holidays NATIONAL DAY is the next public holiday. It falls on Saturday 9 August 2003.


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3 August 2003

Singapore Time

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