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Horoscope: ASTROLOGY ZONE® by Susan Miller        Singapore Time

 

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  4D/Toto/Score

  NetValue Release: Instant Messaging Wars

      (cont'd)

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Profile of Instant Messaging Users

  Whilst teens are still the predominant users of IM in Asia, there has been notable increase in the proportion of older age groups engaging in this activity. For example, in Taiwan, close to one-third (28.3 per cent) of IM users are between the ages of 25-34 years.

   Within individual countries across Asia, close to 20 per cent of all IM users are above the age of 35.  Mr. Fitts continued, “Messaging is no longer the exclusive domain of kids and teens – we’re seeing continuous growth among older users who are becoming more comfortable using the Internet for activities other than surfing. This opens up a new channel for marketers to reach the mainstream population, which was previously limited to banner ads and direct marketing efforts via email.”

Profile of instant messaging users (June)

 

Hong Kong

Korea

Singapore

Taiwan

Gender

 

 

 

 

Male

52.0%

48.5%

50.6%

55.1%

Female

48.0%

51.5%

49.4%

44.9%

Age

 

 

 

 

Under 15

5.6%

8.0%

5.2%

3.1%

15-24

47.8%

49.1%

50.5%

44.5%

25-34

27.5%

25.4%

24.9%

28.3%

35-49

14.8%

13.2%

17.9%

23.4%

50-64

4.2%

4.4%

1.5%

0.8%

Base: Instant messaging users in the respective markets

Source: NetValue

 

ICQ versus MSN Messenger

  The two main contenders in Asia are ICQ and MSN Messenger, owned by AOL Time Warner and Microsoft respectively. Usage of these applications is highest in Hong Kong and Singapore; in Taiwan and Korea, however, the reach of ICQ and MSN Messenger is markedly lower.  Language support issues appear to be a key factor influencing usage.  “Asia presents a challenge to ICQ and MSN because of the numerous local languages – the original platform was designed to support only English,” commented Mr. Fitts.

   “Right now, ICQ dominates in most of the Asian markets, with the exception of Korea.  The application that has the largest following in Korea is a locally developed program called BuddyBuddy, and there are others as well.”

Terms used in this release

Instant messaging (IM or IMing):  Instant messaging (sometimes called IM or IMing) is the ability to easily see whether a chosen friend or co-worker is connected to the Internet and, if they are, to exchange messages with them. The service allows users to have “real-time” online conversations with virtually no delay. In order to communicate via IM, both users must be subscribed to the same service. Most exchanges are text only, however some services offer attachments and video.

The End

 

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