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NETVALUE
SURVEY:
Are You Looking For A Job?
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Online
Employment Sector by Reach and Duration |
Click
HERE!
to view chart |
More Women
And Students Seek The Internet Way |
The average online job seeker is likely to be a
woman (52.5 percent). Professionals,
Managers, Executives, Businessmen (PMEBs) comprised more
than one-half (54.7 percent) of visitors to online
employment sites while three in ten visitors were
students. Compared
to April 2001, more women and students are seeking jobs
online.
|
“This is the employers’ market at the moment.
With the consolidation and restructuring going on
in the Banking and IT industries, we can expect an
over-supply of human resources in the market.
It is therefore not surprising to find more recent
graduates having a hard time looking for jobs.”
Said Dr. Jack Loo.
|
Employment
Sites Are Hot! |
The
three most popular online employment agencies visited by
Singaporeans are jobsdb.com, jobstreet.com and AsiaOne
Careers. In
June 2001, jobsdb.com has a reach of 6.8 percent and was
trailed closely by jobstreet.com and AsiaOne Careers.
These online employment agencies have observed
aggressive growth in its visitorship across the same
period. |
Although
AsiaOne Careers ranked third in the overall visitorship,
it registered the highest number of page views and
duration per visitor.
On the average, visitors to AsiaOne Careers
downloaded about 55 displays or pages whereas visitors to
jobsdb.com and jobstreet.com downloaded about 40-50
percent less displays.
On the average, visitors to AsiaOne Careers also
spent longer time at the site compared to the other online
employment sites. Comparatively,
the duration at AsiaOne Careers is about 29 percent and 62
percent longer at jobsdb.com and jobstreet.com,
respectively. |
Top
Online Employment Sites In Singapore
(By
Displays Per User)
Rank
|
Domain
|
Displays
per user
|
1
|
Careers.asia1.com.sg
|
55.0
|
2
|
Recruitasia.com
|
34.9
|
3
|
|
32.0
|
4
|
|
|
5
|
Monster.com.sg
|
23.4
|
Base:
Singapore Internet Population, June 2001
Source: NETVALUE
|
“Visitors tend to stay longer at the site and to browse
through more pages if the content is interesting.”
Said Dr. Jack Loo.
“Portals are incorporating non-web protocols
(e.g., audio-video protocol, chat, instant messaging,
email, etc.,) into their site to enhance its content and
to sustain the interests of its visitors.
Pure surfing activities constitute less than half
of what people are doing over the Internet.
It is therefore important that portals measure the
usage of such non-web protocols and applications when
taking into account the reach across any domain.” Said
Dr. Jack Loo. |
“The strong page views and stickiness on AsiaOne Careers
website is attributed to our strong appeal to the pool of
active job-seekers. These
are the quality and experienced talents who surfed news
and content sites. Our
collaboration with major relevant industry players made
our site most appealing to the IT sector, financial
services, sales and marketing, as well as life sciences
industries.” Said
Ms Irene Ng, VP (Marketing), SPH AsiaOne. |
Terms
used in this release
Displays/Page
Views: Are total number of pages
displayed by an Internet user, whether downloaded from a
site or originating from cache memories or proxy server.
Domains:
Are
defined as a group of Web pages under the same name (i.e.
Yahoo.co.uk comprises one domain).
Duration
per visitor:
Is the length of time (in minutes or hours) spent by an
Internet user on pages
from a domain or property in the month.
Employment
Sites:
Are sites comprising of job offers, temp agencies,
recruiters and headhunters
Reach:
Represents the percentage of unique Internet users who
connected at least once during the reference period.
Unique visitors:
Represents the number of unique projected Internet users
who connected at least once during the reference period. |
About
NetValue
NetValue,
a global Internet measurement company, provides the most
comprehensive picture of consumer behaviour online.
NetValue recruits and operates meticulously structured
user panels to yield unique and detailed Internet usage
(and audience) reports.
NetValue’s
technology delivers insightful information on Internet
behaviour, capturing all Internet activity including web,
email, chat, audio, video, games, instant messaging and
more.
Founded
in France in 1998, NetValue S.A. currently owns panels in
Denmark, France, Germany, Mexico, Norway, Spain, Sweden,
the United Kingdom and the United States. NetValue
Limited, a subsidiary headquartered in Hong Kong, owns
panels in Hong Kong, Korea, Singapore and Taiwan. NetValue
clients include Engage, Kimo, Lycos, MSN, Modem Media,
Morgan Stanley, Salomon Smith Barney, Sohu, tom.com,
Yahoo! and Zenith Media |
A
NetValue Release dated 5 Sep 2001 |
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