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  NETVALUE SURVEY: Are You Looking For A Job?

      (cont'd)

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Online Employment Sector by Reach and Duration

Click HERE! to view chart

More Women And Students Seek The Internet Way

  The average online job seeker is likely to be a woman (52.5 percent). Professionals, Managers, Executives, Businessmen (PMEBs) comprised more than one-half (54.7 percent) of visitors to online employment sites while three in ten visitors were students.  Compared to April 2001, more women and students are seeking jobs online.

  “This is the employers’ market at the moment.  With the consolidation and restructuring going on in the Banking and IT industries, we can expect an over-supply of human resources in the market.  It is therefore not surprising to find more recent graduates having a hard time looking for jobs.”  Said Dr. Jack Loo.

Employment Sites Are Hot!

  The three most popular online employment agencies visited by Singaporeans are jobsdb.com, jobstreet.com and AsiaOne Careers.  In June 2001, jobsdb.com has a reach of 6.8 percent and was trailed closely by jobstreet.com and AsiaOne Careers.  These online employment agencies have observed aggressive growth in its visitorship across the same period. 

  Although AsiaOne Careers ranked third in the overall visitorship, it registered the highest number of page views and duration per visitor.  On the average, visitors to AsiaOne Careers downloaded about 55 displays or pages whereas visitors to jobsdb.com and jobstreet.com downloaded about 40-50 percent less displays.  On the average, visitors to AsiaOne Careers also spent longer time at the site compared to the other online employment sites.  Comparatively, the duration at AsiaOne Careers is about 29 percent and 62 percent longer at jobsdb.com and jobstreet.com, respectively.

  Top Online Employment Sites In Singapore 

(By Displays Per User)

Rank

Domain

      Displays
      per user

1

Careers.asia1.com.sg

55.0

2

Recruitasia.com

34.9

3

Jobsdb.com

32.0

4

Jobstreet.com

28.0

5

Monster.com.sg

23.4

Base:  Singapore Internet Population, June 2001     Source: NETVALUE

  “Visitors tend to stay longer at the site and to browse through more pages if the content is interesting.”  Said Dr. Jack Loo.   “Portals are incorporating non-web protocols (e.g., audio-video protocol, chat, instant messaging, email, etc.,) into their site to enhance its content and to sustain the interests of its visitors.  Pure surfing activities constitute less than half of what people are doing over the Internet.  It is therefore important that portals measure the usage of such non-web protocols and applications when taking into account the reach across any domain.” Said Dr. Jack Loo.

  “The strong page views and stickiness on AsiaOne Careers website is attributed to our strong appeal to the pool of active job-seekers.  These are the quality and experienced talents who surfed news and content sites.  Our collaboration with major relevant industry players made our site most appealing to the IT sector, financial services, sales and marketing, as well as life sciences industries.”  Said Ms Irene Ng, VP (Marketing), SPH AsiaOne.

Terms used in this release

Displays/Page Views: Are total number of pages displayed by an Internet user, whether downloaded from a site or originating from cache memories or proxy server.

Domains: Are defined as a group of Web pages under the same name (i.e. Yahoo.co.uk comprises one domain).

Duration per visitor: Is the length of time (in minutes or hours) spent by an Internet user on pages from a domain or property in the month.

Employment Sites: Are sites comprising of job offers, temp agencies, recruiters and headhunters

Reach: Represents the percentage of unique Internet users who connected at least once during the reference period.

Unique visitors: Represents the number of unique projected Internet users who connected at least once during the reference period. 

About NetValue

NetValue, a global Internet measurement company, provides the most comprehensive picture of consumer behaviour online. NetValue recruits and operates meticulously structured user panels to yield unique and detailed Internet usage (and audience) reports.

NetValue’s technology delivers insightful information on Internet behaviour, capturing all Internet activity including web, email, chat, audio, video, games, instant messaging and more.

Founded in France in 1998, NetValue S.A. currently owns panels in Denmark, France, Germany, Mexico, Norway, Spain, Sweden, the United Kingdom and the United States. NetValue Limited, a subsidiary headquartered in Hong Kong, owns panels in Hong Kong, Korea, Singapore and Taiwan. NetValue clients include Engage, Kimo, Lycos, MSN, Modem Media, Morgan Stanley, Salomon Smith Barney, Sohu, tom.com, Yahoo! and Zenith Media

A NetValue Release dated 5 Sep 2001

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