Terms
used in this release
Travel
Sites: Are
sites comprising travel agencies and hotels.
Reach:
Represents the
percentage of unique Internet users who connected at least
once during the reference period.
Unique
visitors: Represents
the number of unique projected Internet users who
connected at least once during the reference period.
Duration
per user (min): Average duration of use (in minutes) per user during the
reference period. For
domain, it is an average time an Internet user spent on a
particular domain. As
for protocol usages (e.g., instant messaging) it is an
average duration of the session involved in that
particular protocol activity.
About
NetValue
NetValue,
a global Internet measurement company, provides the most
comprehensive picture of consumer behaviour online.
NetValue recruits and operates meticulously structured
user panels to yield unique and detailed Internet usage
(and audience) reports.
NetValue’s
technology delivers insightful information on Internet
behaviour, capturing all Internet activity including web,
email, chat, audio, video, games, instant messaging and
more.
Founded
in France in 1998, NetValue S.A. currently owns panels in
Denmark, France, Germany, Mexico, Norway, Spain, Sweden,
the United Kingdom and the United States. NetValue
Limited, a subsidiary headquartered in Hong Kong, owns
panels in Hong Kong, Korea, Singapore and Taiwan. NetValue
clients include Engage, Kimo, Lycos, MSN, Modem Media,
Morgan Stanley, Salomon Smith Barney, Sohu, tom.com,
Yahoo! and Zenith Media.
Methodology
NetValue
panels are recruited by market research firm Taylor Nelson
Sofres (TNS) globally, and are fully representative of the
Internet universe in each country. An establishment survey
quantifies and profiles the number of Internet users in
each country, gathering both Internet related data (e.g.
level of Internet penetration, main ISP used, how long the
household has been connected) and demographic and
socio-economic data. The most current characteristics of
the Internet user population are determined through
monthly random digit dialing telephone interviews. Once
recruited, panelists download NetValue’s technology,
NetMeterTM, onto their home computers, enabling
NetValue to track the most up-to-date Internet behaviours.
Keep
your finger on the pulse of the Internet world. Subscribe
to Blink, NetValue’s monthly newsletter, at http://www.netvalue.com/corp/news/news_form.htm.
For
more information, visit www.netvalue.com.
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